Category Archive for "Digital Marketing"

How to set up an advertising campaign on Twitch. Step by step

Creating an advertising campaign on Twitch can be the key for your brand to reach an audience that you can’t reach on any other channel. Social networks are one of the biggest allies of brands when it comes to attracting…

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Top ten brands that connect emotionally with consumers

Every intelligent marketing manager knows how difficult it is to create quality emotional marketing. That is why brands that connect emotionally with consumers and manage to convey all kinds of feelings are rare. Professionals tend to focus on their conversion…

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What is Digital Out Of Home (DOOH)?

Digital Out of Home (DOOH) is ‘that’ future that you have seen so many times in movies such as Ridley Scott’s Blade Runner, and that has been here for a long time. People in futuristic cities interacting with advertising screens…

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What are esports? And why are they the latest digital trend?

At this moment, it is very likely that you are wondering what esports are and why this trend seems increasingly important. But don’t worry, in a short time, you will get used to this term because it has come to…

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Facebook Dating, Mark Zuckerberg’s ‘Tinder’

Do you know what Facebook Dating is? After the latest Facebook updates, which included stories, reinforced the power of chatbots, or emphasized gamificación  to create ads that are more fun, it was to be expected that the platform would surprise…

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What is the SOSTAC methodology?

SOSTAC is one of the most popular marketing models given its easiness when structuring campaigns. In fact, you won’t even realize how involved you are in planning your marketing campaigns until you work under this method. In the face of…

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15 digital marketing techniques for SMEs

Digital marketing for SMEs can be overwhelming in a digital world in constant evolution when you are growing your business. How are you supposed to create, adjust, and maintain an excellent digital marketing strategy that adapts to these changes? This…

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Marketing strategies for educational institutions

Education is a challenging sector for marketing. Marketing strategies for educational institutions have become increasingly competitive and complex over time. Some obstacles include budget constraints and having to turn to an entirely new audience each and every year. In addition,…

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The digital consumer in 2019: gets to understand their needs better

The digital consumer in 2019 is not the same as the one in 2018. The Internet has been one of the most transformative innovations in the modern era, driving generational changes in the way consumers live and shop. Since then,…

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The 10 world brands with the most value

Global brands with more value have settled within the market and in the famous collective. These are empires that have known how to develop an excellent digital marketing strategy at the same time they established themselves as references. Also, we…

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