Category Archive for "Digital Marketing"

What is the SOSTAC methodology?

SOSTAC is one of the most popular marketing models given its easiness when structuring campaigns. In fact, you won’t even realize how involved you are in planning your marketing campaigns until you work under this method. In the face of…

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15 digital marketing techniques for SMEs

Digital marketing for SMEs can be overwhelming in a digital world in constant evolution when you are growing your business. How are you supposed to create, adjust, and maintain an excellent digital marketing strategy that adapts to these changes? This…

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Marketing strategies for educational institutions

Education is a challenging sector for marketing. Marketing strategies for educational institutions have become increasingly competitive and complex over time. Some obstacles include budget constraints and having to turn to an entirely new audience each and every year. In addition,…

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The digital consumer in 2019: gets to understand their needs better

The digital consumer in 2019 is not the same as the one in 2018. The Internet has been one of the most transformative innovations in the modern era, driving generational changes in the way consumers live and shop. Since then,…

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The 10 world brands with the most value

Global brands with more value have settled within the market and in the famous collective. These are empires that have known how to develop an excellent digital marketing strategy at the same time they established themselves as references. Also, we…

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Marketing experiential

What is experiential marketing?

In present times, marketing is focused on the client. His/her satisfaction is the focus for any company that wants to have a real impact on its users. A good relationship with the customer is essential to generate an experience that created…

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Augmented reality campaigns

10 most ingenious augmented reality campaigns

Augmented reality is fashionable. More and more brands are using augmented reality campaigns to have an impact on their potential audiences. Also, summer’s success that caused millions of people to hunt Pokémons on the streets around the world has placed the…

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5 steps to create a link building strategy

Get external links that help you in your positioning in the main search engines. That is the basic objective of an adequate link building strategy. More and more brands are aware of the value that appearing within the first organic results…

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Digital marketing habits

20 habits of digital marketing leaders

The success of many strategies is based on developing good digital marketing habits, which is something usual for the main leaders of the sector. They are the people who devise and develop strategies in a very short time, who have…

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5 reasons why you should bet on marketing via chatbots

As digital marketing trends  for this new year point out, chatbots are about to change the way we communicate. They have already started doing it and this is not something new, but we have given it another use only now. Do you…

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