Category Archive for "Digital Marketing"

What is digital marketing and how is it used?

You probably already know what digital marketing is and what its purpose is. It is basically about trying to find effective ways to promote and sell products or services. But it is not as simple as it seems. As digital media…

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Digital marketing strategies to attract students

Are you familiar with the value of carrying out digital marketing actions in order to attract students? The importance of digital marketing in today’s world is already well-known for organizations and even schools. Users use digital and social platforms, hence the…

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Examples of tourism digital marketing

Tourism digital marketing are the actions performed on online environments to attract visitors to a specific place. Hotels, cities, countries, attractions and other places, and places related to leisure and business trips apply basic online strategies or specific techniques designed…

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Examples of successful NGO and charity marketing campaigns

While it is true that most people relate marketing to economic purposes, these examples of NGO campaigns will show you how your perception can change. You must understand certain concepts clearly. For example, you need to understand as soon as…

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What is a Data Management Platform (DMP)

Digital advertising has evolved a lot in recent years, entering into a new set of terms such as RTB, PPC, DSP, SSP, Ad Exchange … Today we break down the meaning of DMP, the acronym Data Management Platform. That is…

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The 10 most breakthrough technologies that you can already use

There is no doubt that 2016 was a very decisive year for some of the breakthrough technologies that are being used. Artificial intelligence, virtual reality, augmented reality, chatbots… Do not sound like Chinese anymore, right? Even you probably already use…

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Guide to design a Customer Journey Map

The Customer Journey Map, or Customer Experience Map, is one of the most interesting Design Thinking tools that help a company showing every stage that a client will need to contract a service or buy a product. For every company,…

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A brief story of the evolution of Internet adverting

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common….

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Guide to choose the best hashtags

In recent years, there have been many terms that have joined the digital marketing dictionary. In fact, most of them must seem unfamiliar to someone outside this environment. But there is one that does: the hashtags. Hence the need for…

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What is affiliate marketing? A Practical Guide

Affiliate marketing is one of the types of digital marketing based on obtaining results. This means that the advertiser doesn’t pay for impressions or clicks but for the results obtained. In this case, the websites, called affiliates, are responsible for…

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