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How to get more followers on Facebook

In order to achieve success on Facebook, you need a committed community. If you do not have enough followers, it will be as if there was no one to watch or read your content, and creating brand awareness and increasing…

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What is a Data Management Platform (DMP)

Digital advertising has evolved a lot in recent years, entering into a new set of terms such as RTB, PPC, DSP, SSP, Ad Exchange … Today we break down the meaning of DMP, the acronym Data Management Platform. That is…

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The 10 most breakthrough technologies that you can already use

There is no doubt that 2016 was a very decisive year for some of the breakthrough technologies that are being used. Artificial intelligence, virtual reality, augmented reality, chatbots… Do not sound like Chinese anymore, right? Even you probably already use…

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5 examples of advertising campaigns with influencers

The main objective of an advertising campaign is to achieve a great impact and, if possible, to become viral. To achieve this, the brands try to find new and creative strategies that attract the attention of the user in order…

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Guide to design a Customer Journey Map

The Customer Journey Map, or Customer Experience Map, is one of the most interesting Design Thinking tools that help a company showing every stage that a client will need to contract a service or buy a product. For every company,…

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A brief story of the evolution of Internet adverting

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common….

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Generation Z, the Young people that make millennials old

It is named “generation Z” to the people who accomplish the following characteristics: They were born between 1994 and 2010. They have lived attached to a smartphone. They use the internet either for socializing as for study. They are starting…

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Guide to choose the best hashtags

In recent years, there have been many terms that have joined the digital marketing dictionary. In fact, most of them must seem unfamiliar to someone outside this environment. But there is one that does: the hashtags. Hence the need for…

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What is affiliate marketing? A Practical Guide

Affiliate marketing is one of the types of digital marketing based on obtaining results. This means that the advertiser doesn’t pay for impressions or clicks but for the results obtained. In this case, the websites, called affiliates, are responsible for…

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The Best Bulk SMS Marketing Software

Do you know the best software for delivering bulk SMS in the market? The use of SMS seemed to be over with the arrival of WhatsApp; however, nothing could be further from the truth. If you want to get great…

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