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Ten types of content that create the most engagement

Content marketing is the most effective promotion technique according to the Content Marketing Institute. That is thanks to the contents that create the most engagement. In fact, content marketing is capable of attracting potential clients at a cost that is lower than…

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The best mobile advertising campaigns

Marketing campaigns are increasingly focused on developing strategies that introduce the mobile as a key element of the campaign. But this is not a new trend. It’s been a few years that brands develop strategies focused on the mobile. These…

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Linkedin Advertising: A Practical Guide

Companies that target a professional audience should focus their efforts on generating advertising on Linkedin. And, compared to other means of online advertising, such as Facebook Ads or Google AdWords, advertising on Linkedin is still not very well known. Therefore,…

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What are esports? And why are they the latest digital trend?

At this moment, it is very likely that you are wondering what esports are and why this trend seems increasingly important. But don’t worry, in a short time, you will get used to this term because it has come to…

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10 techniques to increase your engagement

Knowing tricks and techniques to increase engagement has become mandatory for smart marketers. In fact, even though content engagement has been reduced by 50% in the last three years, according to Buzzsumo, 92% of professionals still consider that social networks…

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How to make an advertising campaign on Instagram

It is clear that any brand has to be on Instagram. And they have to create content by feeding their profile almost daily. Why do we need to create an advertising campaign on Instagram? Because it is a super-effective way…

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New emoticons: Learn to use them at its best

The final list of emojis for this 2019 has been approved by the Unicode Consortium and it includes 230 new emojis that will arrive later this year for all the main platforms. A flamingo, an otter and a guide dog,…

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How to do an Ad Campaign in Amazon Ads

An ad campaign in Amazon ads is a great opportunity to sell more products online, thanks to PPC. As a matter of fact, this feature arrived just in time to destroy all myths about Facebook and Google being the only…

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Facebook Dating, Mark Zuckerberg’s ‘Tinder’

Do you know what Facebook Dating is? After the latest Facebook updates, which included stories, reinforced the power of chatbots, or emphasized gamificación  to create ads that are more fun, it was to be expected that the platform would surprise…

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How to advertise on Spotify? All the keys

Advertising on Spotify can be one of the keys to success for many brands with interest in a specific type of audience. Spotify has moved quickly to the forefront of the music streaming industry. Companies are taking advantage of the…

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