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What is Instagram Branded Content Ads: Practical Guide

Instagram is developing a new advertising format for brands to sponsor posts created by influencers and publishers. This is Instagram Branded Content Ads. It is a part of the broader platform strategy focused on improving the relationship between advertisers and…

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How to set up an advertising campaign on Twitch. Step by step

Creating an advertising campaign on Twitch can be the key for your brand to reach an audience that you can’t reach on any other channel. Social networks are one of the biggest allies of brands when it comes to attracting…

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Selling on Amazon: new trends

Finding out how to sell on Amazon with the best possible practices it’s of vital importance. Today you will understand why this is one of the biggest concerns of intelligent marketing managers. Usually, most consumers start their online shopping searches…

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Generation Senior 4.0: How to engage them

Do you realize the potential from Senior 4.0? Marketing trends force us to divide potential audiences into segments. Among the best known are Millennials, Centennials, Generation Z, Baby Boomers or Generation Alpha. But what about Senior 4.0? Who belongs in…

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Top ten brands that connect emotionally with consumers

Every intelligent marketing manager knows how difficult it is to create quality emotional marketing. That is why brands that connect emotionally with consumers and manage to convey all kinds of feelings are rare. Professionals tend to focus on their conversion…

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Top 10 Social Media tools on the market

Social Media tools are used to help you manage your campaigns on social networks. They are ideal for managing and optimizing your posts with better content. Something more than necessary in today’s world. Social media marketing remains as one of…

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Facebook Ads Library and other ways to spy on your competitors

Social networks nowadays have huge potential. Within a social media strategy, advertisers understand that they can make huge profits through digital ads. With adequate audience segmentation, ads on social networks play an important role. Thus, Facebook Ads Library becomes a…

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What is web scraping and what is it for?

Have you ever wondered what web scraping is?. It is a process that uses bots to extract content and data from a website. That way, the HTML code is extracted along with the stored data in the database. This means…

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What is Digital Out Of Home (DOOH)?

Digital Out of Home (DOOH) is ‘that’ future that you have seen so many times in movies such as Ridley Scott’s Blade Runner, and that has been here for a long time. People in futuristic cities interacting with advertising screens…

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Ten types of content that create the most engagement

Content marketing is the most effective promotion technique according to the Content Marketing Institute. That is thanks to the contents that create the most engagement. In fact, content marketing is capable of attracting potential clients at a cost that is lower than…

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