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We are hiring! Media Buyer for the US Market

Antevenio is a company operating within the online advertising and marketing industry. Antevenio offers a broad range of advertising and performance marketing services to advertisers from all industry sectors. The company was founded in Madrid at the end of 1997….

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upload an application on Google Play

How to upload an application on Google Play

Currently there are millions of mobile applications that users can download from Google Play or Itunes. In fact, some apps are the star elements of many digital marketing strategies. In this post we will focus on explaining how easy it…

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Differences between CPM, CPC, CPL, CPA and CPI

Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…

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Guerrilla Marketing

5 great examples of Guerrilla Marketing

Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business. Just as it says in this Wikipedia entry, “It is understood by guerilla marketing…

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crisis in mismanaged social networks

7 examples of crisis in mismanaged social networks

The proliferation of social networks and its impressive adoption in the day to day of many users have caused some problems to arise in the brand-user relationship. Most of these problems are solved with a correct intervention. However, crises can…

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Internet Teaser Campaigns

5 Examples of Internet Teaser Campaigns

We are all curious by nature. We wish to know what is happening around us and be always up to date with everything. If there is something that makes us curious, we need to know more about it and to…

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Online Advertising

7 Types of Online Advertising

Online advertising is displayed in a variety of ways on the websites. Each type of advertising has its features, it is inserted differently and has a particular purpose. These are some of the most commonly used types of online advertising:…

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software for mass emails

The 6 best software for mass emails

Almost 77% of Spanish companies used email marketing as a priority marketing tool in 2016. These data from the II Study on “Marketing & Sales tools and the use of CRM software in Spanish companies in 2016” highlights the value…

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Hashtags strategies to increase your followers on social media

Hashtag use has gone from being something almost exclusive of Twitter and Instagram, to be an almost mandatory practice in all social media. That is why today it’s essential that any brand has an appropriate hashtag strategy. A hashtag, or…

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11 effective email marketing subjects

11 effective email marketing subjects

As we wrote in a post about the composition of effective messages for email marketing, the title or subject of every email is what first draws the attention of the recipient, so it influences significantly in the increase or decline…

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