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How to captivate clients for the online fitness industry

It doesn’t matter if you just got your Sports Science diploma, if you just opened a new gym, or you are a personal coach or are a sports physiotherapist. Captivating the client’s attention in the fitness industry will always be…

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What is and how does Instagram TV works? A Quick Guide

If you still don’t understand that video content is the hottest thing right now, the moment you see Instagram TV you’ll get it. There’s no known limit for the billion-user app. Or at least, that’s what must be in Instagram’s…

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Taking advantage of Giphy: A practical guide

Making GIFs is easy if you follow the steps on this practical guide for Giphy, the best way to search, share and discover GIF documents on the internet. Similar to the way search engines work, almost all the content comes…

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Differences between branding, brand and visual identity

Even if on many occasions branding, brand and visual identity are usually considered the same, in reality, this is far from the truth. But what’s true is that even if you want a solid business, you need to grow your…

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All you need to know about YouTube Merchandise

In June of last year, YouTube announced that they increased the ways in which content creators could make money with the platform. The sources of income besides ads can come from members subscribed to the channels or YouTube Merchandise. “Ads…

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What is Instagram Branded Content Ads: Practical Guide

Instagram is developing a new advertising format for brands to sponsor posts created by influencers and publishers. This is Instagram Branded Content Ads. It is a part of the broader platform strategy focused on improving the relationship between advertisers and…

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How to set up an advertising campaign on Twitch. Step by step

Creating an advertising campaign on Twitch can be the key for your brand to reach an audience that you can’t reach on any other channel. Social networks are one of the biggest allies of brands when it comes to attracting…

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Selling on Amazon: new trends

Finding out how to sell on Amazon with the best possible practices it’s of vital importance. Today you will understand why this is one of the biggest concerns of intelligent marketing managers. Usually, most consumers start their online shopping searches…

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Generation Senior 4.0: How to engage them

Do you realize the potential from Senior 4.0? Marketing trends force us to divide potential audiences into segments. Among the best known are Millennials, Centennials, Generation Z, Baby Boomers or Generation Alpha. But what about Senior 4.0? Who belongs in…

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Top ten brands that connect emotionally with consumers

Every intelligent marketing manager knows how difficult it is to create quality emotional marketing. That is why brands that connect emotionally with consumers and manage to convey all kinds of feelings are rare. Professionals tend to focus on their conversion…

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