Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…
Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business. Just as it says in this Wikipedia entry, “It is understood by guerilla marketing…
We are all curious by nature. We wish to know what is happening around us and be always up to date with everything. If there is something that makes us curious, we need to know more about it and to…
Creative banners are one of the basic elements in digital advertising. However, while it’s very useful it also has a very limited time of exposure to the user so it must be something very studied to catch the customer in…
It is almost impossible to define what an insight is without setting an example in between. It’s that something you didn’t know you knew about yourself. A need that was inside you but you didn’t know it. An innate behavior…
We live in the era of consumption. In the West, we are accustomed to being progressively improving the quality of life. We have more and more needs that we impose on ourselves or on society itself. That’s why the advertising…
Nowadays, many people venture to create a blog to give their opinion, talk about things that interest them or simply to express their experiences. The reasons for creating a blog can be many and on the Internet, you have numerous…
The subliminal message is one of the elements that most attract attention in advertising, film, art or television. A subliminal message is a message or signal designed to pass below (sub) the normal limits (liminal) of perception. Among its examples,...Read More
Differences between CPM, CPC, CPL, CPA and CPI
Unlike advertising in traditional media in which the cost of an ad depends on the size, color and page it is included in, online advertising offers varied cost models tailored to the needs of each campaign. In addition, a display…
Read More5 great examples of Guerrilla Marketing
Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business. Just as it says in this Wikipedia entry, “It is understood by guerilla marketing…
Read More5 Examples of Internet Teaser Campaigns
We are all curious by nature. We wish to know what is happening around us and be always up to date with everything. If there is something that makes us curious, we need to know more about it and to…
Read More20 examples of creative banners
Creative banners are one of the basic elements in digital advertising. However, while it’s very useful it also has a very limited time of exposure to the user so it must be something very studied to catch the customer in…
Read MoreWhat’s an Insight? Marketing definitions
It is almost impossible to define what an insight is without setting an example in between. It’s that something you didn’t know you knew about yourself. A need that was inside you but you didn’t know it. An innate behavior…
Read More6 examples of extraordinarily successful marketing campaigns
We live in the era of consumption. In the West, we are accustomed to being progressively improving the quality of life. We have more and more needs that we impose on ourselves or on society itself. That’s why the advertising…
Read MoreThe 5 best blogging platforms
Nowadays, many people venture to create a blog to give their opinion, talk about things that interest them or simply to express their experiences. The reasons for creating a blog can be many and on the Internet, you have numerous…
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