Category Archive for "Digital Marketing"

Guide to design a Customer Journey Map

The Customer Journey Map, or Customer Experience Map, is one of the most interesting Design Thinking tools that help a company showing every stage that a client will need to contract a service or buy a product. For every company,…

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A brief story of the evolution of Internet adverting

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common….

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Guide to choose the best hashtags

In recent years, there have been many terms that have joined the digital marketing dictionary. In fact, most of them must seem unfamiliar to someone outside this environment. But there is one that does: the hashtags. Hence the need for…

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What is affiliate marketing? A Practical Guide

Affiliate marketing is one of the types of digital marketing based on obtaining results. This means that the advertiser doesn’t pay for impressions or clicks but for the results obtained. In this case, the websites, called affiliates, are responsible for…

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Five super examples of political marketing on the internet

There are current examples of political marketing that it’s interesting that brands and politicians get to know about it. When Barack Obama realized that he would not have the support of the great businessmen to win the elections in 2008,…

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How to hang an app on the APP Store

Apple Store is a distribution channel for apps for iOS apps of iPhone and iPad. Currently, it has more than two million apps. And every day more than 3,000 new apps are uploaded. The process to put an app in…

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What is kaizen methodology?

The kaizen methodology is a famous Japanese production system that made brands like Toyota, Sling or Sony revolutionize their industries. In fact, if you know you know what makes this remarkable system is its philosophy of continuous improvement. That is,…

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What are UTM codes and their purpose?  Guide

Maybe you haven’t noticed, but every day, there are more URL incorporating UTM codes. Their function is to help keep track of and analyze the users. With these codes, you’ll be able to know all there is about the traffic…

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25 Marketing Definitions

We can not speak of one, but of multiple definitions of marketing to point out everything that this concept supposes. Marketing has different meanings. Which does not indicate that it is not known what it really is or what it…

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12 tools to analyze Hashtags

Discover the best tools to analyze Hashtags is critical to get an effective online marketing campaign. Using hashtags is essential to capture users in your spaces on social networks. Especially in Twitter and Instagram. By identifying and good use of…

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