The 6 best software for mass emails

Almost 77% of Spanish companies used email marketing as a priority marketing tool in 2016. These data from the II Study on “Marketing & Sales tools and the use of CRM software in Spanish companies in 2016” highlights the value of choosing an adequate software for mass email sending.

Also, in the same study, a classification of the budgets that the brands allocate to their marketing actions is made. The data indicate that:

• Over 38% of brands have up to 500 euros per month for their digital marketing campaigns.
• 17.2% have between 500 and 1,000 euros.
• Just over 16% invests between 1,000 and 5,000 euros per month.
• Only 5% spend between 5,000 and 10,000 euros a month to their online marketing campaigns.

Now we show you an analysis of 6 of the best-known massive email sending software in the market. Your choice will depend, to a large extent, on the success of your emailing strategies.

1.- MDirector

MDirector is much more than software for mass email; it is the delivery specialist. Its team of experts is made up of expert professionals in deliverability, who have been helping companies communicate with their clients by email for more than 10 years. They will help you plan your entire email communication strategy from scratch so that your emails always come in the inbox.

It is also the first and only cross-channel communication tool that allows:

1. Communicate by email and SMS marketing.
2. Capture records optimizing your Google Adwords, Facebook Ads, Email Marketing and Display Retargeting campaigns with the landing page creation software drag and drop Landing Optimizer.
3. Add a cookie to each record in your database to do retargeting.
4. The possibility of managing all your digital marketing channels in a single tool.

The software for mass sending of emails has the features that every professional email marketing platform should include. As a series of responsive templates for email marketing and free newsletter. Or a real-time reporting system with which you can know at all times how many elements of your campaigns are working. Or, even, the automatic management of lows and rebounds.

But, also, in MDirector you will have other options that are not so usual. And that they confer value to him like software for a massive shipment of remarkable email. Among them are:

• Campaign Optimizer with Tests A/B. Which stands out for doing the task of quickly checking which creativity or which subject line works best in a simple way. The tool itself will automatically send the winning element to the other subscribers of the campaign.
• Automatic sending to simplify your life. With the “auto-responder” application of MDirector’s mass email software, you can program automatic sending chains and autoresponders directly. With the possibility of sending potential messages to varied clients as often as you choose. Among them:
  • Sequences of emails after a registration.
  • Emails to congratulate birthdays.
  • Purchase confirmation messages.
  • Welcome emails to new subscribers.
  • Double confirmation email.
• Synchronizing your CRM using API for email sending. That allows you to get the most out of multichannel marketing with simple integrations. MDirector has already been integrated with platforms such as Salesforce, SugarCRM, Salesnexus, Netsuite, Maximizer CRM or Microsoft Dynamics. You can perform the combination by yourself or through the MDirector development team.
• Generate a subscription form. 3 options are proposed:
  • If you already have a way to your website you can include a few lines of code so that your style and all your subscriptions are automatically registered in MDirector. Something that you can also go through the API in case you want to synchronize your data as part of the internal process.
  • In case you don’t have a form you can create a simple one from the MDirector subscription form generator. You can customize this form with your logo, texts, and other data. Once established you must put a link from your web page to MDirector where the subscription form is, and invite your potential customers and users to sign up.
  • The best option is to use Landing Optimizer, a landing page generator with which you can create useful subscription forms.

2.- Digitaleo

Digitaleo has software for mass email that doesn’t need installation. And that doesn’t imply any commitment of duration of the contract or volume of sending of campaigns. Therefore, only the actual consumption of each channel used is invoiced.

Among the reasons that they provide for betting on their software for mass sending of emails are:

• Real-time evaluations. So that campaigns can be analyzed instantaneously.
• Continuous improvement with the incorporation of new functionalities.
• Customer Service from Monday to Friday from 8 am to 7 pm.
• Personalized advice.
• Automatic backup copies to which the customer can access at the time they need it.
• Integration of rules to comply with data protection: links to the management of low emails and SMS, the configuration of the days and times of sendings…

The rates of this software for mass mailings go from a pack of € 29.90 without VAT per month to a complete one with a cost of € 99.90 without VAT per month.

3.- Mailpro

Another software for mass email that you can use is Mailpro. An emailing platform owned by the Swiss company Saasco.

Mailpro has identified the following decalogue of reasons for opting for its software for mass emailing:

1. Routing and transparent delivery of emails from a technical infrastructure located in Geneva.
2. Accurate and complete statistics to evaluate the success of your campaigns.
3. Integrated graphics editor.
4. Wide selection of bulletins.
5. Automatic response and automatic emails.
6. Easy to use. And it has a free trial function.
7. Free support by phone from 8:00 a.m. to 12:00 p.m. and from 1:30 p.m. to 5:30 p.m.
8. Software solution as a service that doesn’t require any installation.
9. Technological and legal development.
10. Compensation of the CO2 generated by each email sent with the Green Emailing function.

4.- Mailchimp

Mailchimp is, perhaps, the best-known mass emailing software in the market. But it has a significant lack for specific audiences: the platform and customer service are exclusively in English.

However, with this software for mass email sending, you will have some features that are standard already. Among them, the emailing platform itself stands out:

• Drag & drop design that allows you to create email marketing campaigns quickly.
• Advanced analytics to control your campaigns and grow your business. Mailchimp offers the metrics that you optimize with Google Analytics data.
• Connection with the leading social networks.
• Automation. Tools to create series of segmented emails that are launched depending on the behavior of users.

Also, this software for mass mailing has hundreds of integrations with e-commerce platforms and other digital tools. For this, it offers an API from which you can connect to different applications such as Salesforce, Google, Facebook, Shopify and SurveyMonkey.

5.- Sendblaster

Sendblaster is software for mass email sending that requires a download to work. However, it combines the download with a web service, so it allows:

1. Create newsletters and manage lists from your desktop.
2. Track online to manage reports and improve your email marketing campaigns.

Among the features of this software for mass mailing are:

• Model editor. Choose the structure of the message, add the header, footer or side columns, select colors and the variations you want.
• “Source edition only” mode. Advanced HTML designers can avoid the visual editor to maintain complete control of their source code.
• New templates categorized. Includes a total of 150 models in the software for mass free email sending. And 230 in the PRO version.
• Fit images in place. The visual editor includes an embedded photographic tool that allows you to apply filters and effects to pictures instantaneously.
• Custom attachments, which allows you to send a custom attachment for each different recipient using programmable labels.
• Integration with the newsletter designer MailStyler, which has a drag and drop editor.

6.- Constant Contact

Constant Contact is another software for massive email sending that doesn’t require the download or subsequent installation.

Even so, those responsible for this software for mass emails sending of gets perfect scores in the TrustPilot ranking. That offers confidence based on the opinions of the users.

Besides, the main features of this emailing platform are:

• It has customizable templates.
• You can send the right email message at the right time. All due to tools that allow welcome or personalized anniversaries mails.
• Automation of emails to be received by specific subscribers of the different lists.
• Upload of simple email lists from Excel, Gmail, and Outlook.
• Automatic management of casualties, bounces and inactive email accounts.
• Real-time statistics.

Lastly, the Constant Contact email software can be extended with the Plus features. That allows connecting the emailing with live events, coupons or surveys, among other options.

Concerning rates, this platform has two options:

1. Email: From 20 dollars per month for between 0 and 500 sendings.
2. Email Plus: Which has more features, so it starts with a minimum investment of $45 per month.

In short, the recommended solution is: MDirector

• Because of its versatility
• Deliverability
• Cross Channel functionality
• Price

Get more information here or sign up for a free trial of MDirector