Top 10 Social Media tools on the market

December 17, 2019
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Social Media tools are used to help you manage your campaigns on social networks. They are ideal for managing and optimizing your posts with better content. Something more than necessary in today’s world.

Social media marketing remains as one of the most profitable digital strategies. Unlike paid advertising, it allows you to increase your visibility and create brand awareness for free. It is also ideal for building a solid brand community that automatically obtains different ambassadors who advertise for your brand.

However, if you want to improve your campaigns, you will not be able to do it without some Social Media tools. These apps will help you find more content to share. But also schedule and automate your strategies, measure and analyze their effectiveness. In addition to knowing, in much greater depth, your audience in each network.

Social Media tools you should be using

How well do you manage all your social media tasks? From creating and publishing content to analysis and reports, the management of these platforms can be very cumbersome if you don’t know certain tips.

Fortunately, there is a wide range of Social Media tools at your disposal. They are ideal to streamline your workflows, help you save time, and ensure that your content reaches the right audience at the right time. But how do you decide which of the Social Media tools to use? By testing them you can choose the ones that best meet your needs.

1.- Buffer

Buffer is one of the best Social Media tools in the market. It is an intuitive and optimized network management platform that many brands, companies, agencies and users rely on to help boost network engagement.

It is one of the most recognized Social Media tools in the industry. With it, you can schedule any type of post on any platform. You can even specify patterns. For example, “every day” or “certain days of the week“.

Buffer is also ideal to track your campaigns. It is able to evaluate which one is the most appropriate and effective, as well as pointing out the reason a specific post has managed to be so effective.

2.- Hootsuite

Hootsuite is a simple but powerful tool for any Community Manager. With a free version and relatively inexpensive payment options, you can use Hootsuite to schedule posts on different social platforms. It also measures the engagement to understand why some publications have greater engagement than others.

3.- SocialDrift

Used by McDonald’s, Sprint and the biggest brands with the largest number of followers. SocialDrift is one of the best Social Media tools and one of Instagram’s best integrations.

The platform automates Instagram interactions, which helps to increase the number of organic followers. Users only need to provide SocialDrift with information about the ideal followers they would like to have and it will use machine learning to attract that potential audience. Due to the engagement, those users will also follow your account.

4.- Sendible

Does your team manage social networks for different clients? This list is made for you. But specifically, Sendible is made for you.

This tool creates unique inboxes for each brand, which can be accessed by any member of your team to simplify and streamline communication. The platform also provides a content engine that continuously suggests new material based on the topics that are discussed in your profile and that of your followers.

One of the advantages of Social Media tools such as Sendible is that it has an editorial calendar. This resource will allow you to:

  • Fulfill terms easily.
  • Visualize all your tasks in one place. Social media messages of each client, interactions of each post, answers, suggestions, etc.
  • You will think strategically about the content you are going to create. You can plan everything ahead of time.

5.- MavSocial

MavSocial is one of the Social Media tools that focus on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram and Tumblr. Its main feature is that it has a visual content approach.

However, the platform will also allow you to schedule or preview content on any of all those platforms. It also has many tools to analyze and measure engagement. This is ideal to create campaigns on social networks.

6.- Storyheap

Have you ever used Stories on Instagram to boost your business? Instagram stories are not only fun and creative. They also have become an excellent resource for:

  • Increasing engagement with your community.
  • Create brand awareness.
  • Lead traffic to your website.
  • And with its new tools, increase sales.

As you can see, the introduction of stories by Snapchat in 2013 has spread rapidly in other social networks. Storyheap is designed for the Stories, allowing brands to manage their stories directly from the web.

Storyheap provides many in-depth tools that analyze the current and projected popularity of a brand’s story. For now, the app is limited to Snapchat and Instagram, but support for other platforms is in process.

7.- Unsplash

Visual contents are essential in social networks. Therefore, the Social Media tools that provide you with all kinds of content are necessary for them to follow their course.

Many of the images in image banks are free from copyright constraints or have a public domain license. This means that you can download, modify, distribute and perform the work without needing explicit permission.

Considering the power of the visuals, and even more when accompanied by text, this combo will have a special power over the user. The images help to generate emotions and all kinds of sensations to the users. Therefore, choosing the photos that accompany the text of your campaigns can be the key to your success.

Remember that nothing scares a user as much as an image with poor quality. Unsplash is a database with magnificent images, high resolution, without watermarks and free to use. You can use the search engine or browse collections such as “Still Life” or “Photos for Parent Bloggers” to find what you are looking for.

Once you find the perfect image, you can download it or save it in your own collection, so that you can access it in the future.


Marketing managers can often feel lost when it comes to generating new content. However, third-party algorithms can be of good support. is one of the Social Media tools that combines detailed data analysis with publishing and programming tools. All this to ensure that brands are constantly able to provide interesting and valuable content for their audiences.

With support for more than 20 platforms, the app tracks the chats that are generated around the brand, analyzes the decisions that users make on social networks and provides suggestions to increase audience engagement. acts as a multiple social media tool for companies trying to renew their marketing strategy.


Most of the Social Media tools on this list provide similar features, such as post scheduling and data analysis.

However, apps like IFTTT operate in a totally different way. By executing platform-specific applets instead of full capture functions, IFTTT offers a much more specialized marketing approach.

This tool divides its apps into specific features for platforms such as Google or iOS. By using some of these applets, processes are automated, thus freeing up time for companies. These features include:

  • Automatically save attachments in Google Drive.
  • Create backup copies of text messages.
  • Or send notifications for specific emails.

With IFTTT applets, marketing teams can increase their productivity to create more and better ads.

10.- Socedo

Socedo revolves around the concept of “data of social intention”. The term indicates actions that show what people are interested in. Socedo collects all this data to understand trends and provides useful marketing suggestions for companies.

With features such as discovery and audience engagement, the app offers a way to connect with users who might be interested in your brand. The platform also guarantees audience growth and greater brand visibility for companies that use the app.

If you want to become more active as a brand and need a unique strategy, using these Social Media tools will get you a massive increase in “likes”, comments and engagements.

Do you need help obtaining leads through social ads? With Antevenio, your social media strategy will help you to achieve the objectives.

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