The Best Bulk SMS Marketing Software

November 29, 2018
Editorial
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The Best Bulk SMS Marketing Software

Do you know the best software for delivering bulk SMS in the market? The use of SMS seemed to be over with the arrival of WhatsApp; however, nothing could be further from the truth. If you want to get great results in your company, you should know the main software for delivering bulk SMS.

But what are the reasons why SMS Marketing remains sound over time? The data reveal that 97% of users who receive an SMS actually open it. These figures are unreachable in any of the other channels through which you can make contact with your customers. The key factor can be summed up in one word: Permission.

What is permission marketing?

This term was created in 1999 by Seth Godin. The main reason for the birth of this type of marketing lies in the enormous amount of advertising information that is generated. Faced with this, it becomes difficult to capture the attention of the user. This is why Godin promoted an initiative to create permission marketing strategies. His reflections turned into a book that soon became a bestseller in the marketing sector.

That is precisely the basis of this type of marketing: To ask permission from users to receive communications from brands. It is exclusively the user who decides whether to accept or reject communications.

With SMS marketing, great results have been achieved thanks to permission marketing, as you have every guarantee that the user wants to receive those communications.

Advantages of creating SMS marketing campaigns

SMS Marketing campaigns start from this key idea: The permission given by users to receive these messages. In this way, they will not be perceived as intrusive. But there are many other advantages you should be aware of in order to use this channel as a means of spreading messages to your users.

1.    The current use of mobile phones

There is no doubt that the mobile phone is the device most used by a large number of users today. This is why delivering SMS messages is one of the most effective strategies with which you will be able to reach your users more quickly.

According to the data offered by IAB Spain, 9 out of 10 people have used the smartphone to make some kind of purchase or any other marketing action. It’s already a reality that consumption can come directly from this device, and that’s why companies have to be present.

2. Rich media supports

With the advancement of technology, communications have evolved with more innovative and impactful content. SMS text messages that were sent years ago have been forgotten. Now they send Rich media content.

These messages, in addition to having a clear and direct text, can include links that redirect to a landing page. That’s why the mobile adaptation of a website has become essential.

3. The need for a responsive design

The messages received on the phone are totally linked to the brand’s web contents. To achieve this conversion delivering a text is not enough: It is vital that the link takes the user to the landing page, which is where the action will take place.

This becomes essential since not having a design adapted to the devices is seen in a very negative way. The data shows that 57% of users would not recommend to anyone a company that doesn’t have a responsive design.

Not being able to visualize well the text content or having a poor design will only take you away from your objective. There is nothing worse than the fact that users have a bad experience since they will never forget it.

4. The link between email and SMS Marketing

The communication between a user and a company can begin with delivering an email. It asks the user if he wants to receive more communications and, from there, the SMS marketing strategy is maintained.

Email marketing is the ideal channel for capturing leads. A good way to do this is by sending a form. After obtaining this data and with a solid and well-segmented database, you can carry out the rest of the actions.

SMS marketing reinforces the message that was not read by the email channel. Therefore, both strategies work together to achieve better results.

The spreading capacity of SMS is much greater than the email itself. In addition, you will be able to follow your users more closely.

The best software for delivering bulk SMS

After knowing the advantages of carrying out SMS marketing campaigns, are you aware of the main software for delivering bulk SMS?

In order to create a feeling of belonging and, thus, improve customer loyalty with your marketing campaigns, you must have the right tools.

An SMS Marketing software must be intuitive and easy to use. Only then will you be able to segment and customize your mailings, include links, make use of rich media content or create a well-optimized copy.

If you want to be ahead of the competition, you must know the best software for delivering bulk SMS. Knowing the best tools will help you get closer to users with an effective SMS Marketing strategy.

These are some of the best bulk SMS marketing software you can find in the market:

1. MDirector

It is, without a doubt, one of the most recommended tools and the most complete software for delivering bulk SMS. With MDirector’s SMS software, you will be able to start conversations with your customers and send them messages wherever they are.

Delivering bulk messages to their phones will not only allow you to reach your customers more easily: you’ll also save time and effort. This is a simple and easy-to-use tool. What can it offer to you?

  1. A multichannel service: It has a CRM that will allow you to talk to your customers through different channels. From email, mobile, social media or display. You can combine SMS marketing strategies to strengthen communication and achieve more conversions.
  2. Message personalization: Calling your users by name is one of the key actions within any marketing strategy, and the SMS one is no exception. Making the user feel special and not like one more of the bunch will help you increase your conversions.
  3. Create reports with data on SMS deliveries: A marketing strategy must have analysis and measurements. There is no point in planning actions without prior research, nor without obtaining results from each of these actions. If you want to know how effective your SMS marketing strategy was, never stop measuring.

With MDirector’s software for delivering bulk SMS you will be able to create SMS Marketing campaigns in just seconds.

2. Mensatek

It is another software for delivering bulk SMS that is really interesting because of its features, among which the following stand out:

  • The management of your contact list.
  • The inclusion of links and other content.
  • The personalization of each of the texts and senders.
  • Delivering your SMS to an app or another of your customer’s systems.

3. Instasent

This platform doesn’t require installing any type of software since it is stored in a cloud. Once you have the app, you will be able to access it from any device. In addition, it has the following features:

  • Global coverage: Serves more than 200 countries worldwide.
  • Multilingual service: You will be able to deliver messages in any of the languages you wish.
  • Text characters: Unlike other applications, this one will not limit the number of characters to 160.

4. Simple Texting

This is another app stored in a cloud. Thus, you can access it from any device, wherever you are. Among the features with which it stands out are the following:

  • Automated replies: If you want to send an SMS to a customer, it can be done automatically and, thus, you will keep him alert of any news at all times.
  • Message programming: This is another of the aspects that you should bear in mind, as you will be able to choose the time and day for the delivery.

5. Altiria

It is another SMS software that works as a tool for SMS Mass Marketing, in addition to offering other following services:

  • Web service: From the site itself you can manage any of the contact information and content of your messages.
  • Delivery confirmation: This is one of the most important aspects to take into consideration because having this confirmation will give you a clearer idea of how your SMS marketing strategy works.

6. SMS UP

Finally, you will find this other Spanish software with which you will be able to deliver SMS all over the world. It has global coverage, providing service to more than 40 operators and reaching more than 200 countries. It also allows managing databases, so you can perform all kinds of functions such as customizing your deliveries and senders, using templates or having a calendar of contacts.

These are the best software for sending bulk SMS, and all of them have similar functionalities. However, with MDirector you will make the difference as it is the most complete email and SMS marketing platform currently available- Register now!

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