The 7 best platforms to send emails and newsletters

October 18, 2018
Antevenio
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Using platforms to send emails today is essential for any business. Email marketing is a channel that has proven its power and effectiveness. In fact, the main studies indicate that with emailing campaigns you can obtain an ROI higher than other channels such as social networks or SEO positioning.

The dilemma comes when you start designing emailing strategies but do not know which platform to choose. Which will be better? With what tool will you get better results? Which one will best suit your needs? Will it be easy to use? Will it be available in your language?

If you have been in this situation, surely all these questions have been around your head. What was your final decision? In reality, you should keep in mind that the best platforms to send emails are not the cheapest. Nor the most expensive. Because this is an assessment that does not affect the improvement of a campaign.

Keys to choose between platforms to send emails

If you know everything an email marketing platform can do for your brand, the time has come when you think about how to adapt those functionalities to your business. And, for this, it is essential to know the basic aspects that your emailing tool should have. If you do not have them, it is best to look for a more complete one.

Maybe you’re starting, and you think that everything is not important. But the results of email marketing campaigns do nothing but corroborate its power. Surely as soon as you begin to notice the effects, you will be more involved with the emailing platform used. So it is best that you look for one that is complete and take care of the following aspects:

1.- Design

The best platforms to send emails must have an interface that allows you to apply your designs easily.

This is one of the key factors because, in this way, you will save time and create large projects and newsletters. Therefore, when you go to choose one of the platforms for newsletters in the market, make sure you have extra help. It looks for that it has templates on which to work and that its editor is comfortable, intuitive and complete.

2.- Email lists

You have to allow yourself to create email lists. And this aspect is a must. How else do you think you’re going to launch an effective email marketing campaign? The lists are the ones that will allow you to give life to the pillar of marketing: segmentation.

Make sure that the platforms allow you to classify and segment your subscribers to send emails correctly. Only then you can launch personalized campaigns, create engagement with the user and get true brand advocates.

3.- Subscription forms

Ideally, the option you choose allows you to create your own subscription forms. Therefore, among the newsletters platforms your deck, make sure that you can build them yourself and that they will enable you to add subscribers to certain lists automatically.

4.- Customer Support

If any problem or doubt arises with one of the platforms to send emails that you choose, who will help you? The tool you want does not have to be easy to use, but it must provide you with the necessary information so that you can do it yourself.

However, situations always arise in which some extra help is needed. Therefore, it is advisable to find one of the platforms for newsletters that have customer service. Either by chat or by phone.

5.- Autoresponders

The autoresponders are very useful and effective, but only if you have a proper segmentation. That’s why lists are so important. Otherwise, your automated emails will not have the necessary power to achieve your goals.

6.- Reports

How did you ow the effectiveness of your campaigns without a report that shows you the results? The platforms to send more complete emails must include yes or yes this option with the necessary metrics for each strategy.

The more complete the statistics that the tool gives you, the more you can improve, and the better your results will be.

7.- Language

Most platforms for newsletters are in English. But, what happens if your level is basic and you do not know how to handle yourself in that language? The solution is to find platforms adapted to your native language. It is one of the guarantees that you will get the most out of these tools.

What are the best platforms to send emails?

Taking into account the key factors to choose between the platforms to send emails, here are 7 tools that can help you in your email marketing strategies:

1.- MDirector

MDirector is the only email marketing and SMS marketing platform that incorporates a Landing Pages generator and programmatic purchase (RTB) in the same tool. Everything you need you will find here.

MDirector will help you to carry out your campaigns with intuitive guides that go from the configuration of the email, the design of content and the comparative tests of the different elements of a campaign, to the recipients and the programming of the shipments.

In fact, it offers sectorized professional templates created from the internal know-how of the company and the support of experts in the sector.

On the other hand, with this platform, you can manage all the contacts in your database, regardless of the number of additional email fields you have. Thus, you can segment this information and customize elements of the body of the email with the data collected in the other areas.

Differentiated reporting in real time

Its advanced reporting system includes data and features that you will not find on other platforms. For example, reputation ratings, which will allow you to know the quality of your database. For what uses a star system that tells you if it’s time to clean up your list of records. And this data is displayed in real time.

And it includes APIs for you to integrate with other systems. For example, with integrations in platforms such as WordPress, Magento, Prestashop or TiendaNube.

To make matters worse, MDirector gives you telephone support. And in Spanish. Therefore, in addition to being able to contact through other channels (email, social networks, …) with this platform, you are also guaranteed assistance through the telephone. MDirector is in your language.

MDirector is one of the platforms to send emails that has multi-account products. Thus, independent sub-accounts can be created on the main account. In this way, if you are an agency, you can maintain different advertisers by customizing the shipments in each of them.

2.- RapidMail

RapidMail is one of the platforms for newsletters that also opts for a user-friendly interface. With this you look for that you can manage your campaigns without complications.

Also, it complies with the main features of platforms to send emails:

  • The creation and sending of newsletters.
  • It does not need to be installed.
  • It allows you to manage the recipients, the statistics and the analysis of the results that have been obtained with the sending of emails and different plugins that refer to other services.

RapidMail does not have a free account and its service plans vary depending on the number of recipients of the email campaigns.

3.- Sendinblue

Sendinblue is another platform for newsletters that allows the sending of mass emails and the option of creating transactional email campaigns.

Also, one of its main advantages is that it has been created thinking of the beginners and users without knowledge about design. So even if you do not have the technical expertise, you can design emails.

Your free account covers all functionalities, although it has some restrictions that affect the following:

  1. A shipment of a maximum of 300 emails per day.
  2. A maximum of 9,000 monthly shipments.
  3. A newsletter publisher that is only available for 60 days.

Even so, the platform is in Spanish and in case you prefer another language you can choose between five other options.

4.- CheetahMail

Experian CheetahMail is another platform for designing and sending emails that include the possibility of generating dynamic content in your messages and advanced reporting.

This platform allows you:

  • Design transactional service emails.
  • Custom Emails
  • Newsletters

All this with the possibility of using advanced segmentation tools that help you send emails to subscribers who are waiting for them.

However, one of the problems with this platform is that it does not clearly show the prices for using the emailing tool. To know them it is necessary to contact directly with your commercial or customer service department.

5.- Oracle

Oracle is known for developing databases that store and facilitate the handling of large amounts of information related to each other.

Besides, it has launched the Oracle Marketing Cloud platform that also works with email marketing and trains marketing managers and agencies to become self-sufficient. For this, it has a last generation delivery platform created to send emails to thousands of domains around the world.

Oracle Marketing Cloud has six solutions:

  1. Marketing Automation: Oracle Eloqua.
  2. Cross-Channel Orchestration: Oracle Responsys.
  3. Data Management Platform: Oracle Blue Kai.
  4. Testing and Optimization: Oracle Maxymiser.
  5. Content Marketing
  6. Social Marketing: Monitoring and listening in social environments.

6.- GetResponse

One of the advantages of platforms to send emails such as GetResponse is the language. Not only do you have the tool in Spanish, but you have the option to choose between 19 languages or more.

On the contrary, there is no possibility to create a free account. Although there is a 30 day trial period, then you must choose between one of your plans.

Another issue to highlight the tool is that its management is very intuitive and has four characteristics that define it:

  • Unique IP addresses, to have greater control over delivery capacity.
  • Full customization where you can easily configure a sub-level of user access control.
  • You can integrate GetResponse in your business systems like WordPress, Joomla, Facebook, Twitter, and many more, to increase your contact list.
  • Support chat.

7.- Adobe Campaign

Adobe is another of the well-known brands in a field that has incorporated a platform to send emails to its services. And bet on what he calls contextual email marketing. A type of emailing that is characterized by:

  • Combine user data online and offline to achieve user centralized data.
  • Email marketing automation
  • A marketing software based on the cloud together with the support of account managers.

In short, there are many platforms to send emails as well as platforms for newsletters that allow you to create your own campaigns in the most impactful and effective way. But the final decision must reside in the needs of your company at this precise moment.

The email marketing platform that we recommend is: MDirector

  • Because of its versatility
  • Deliverability
  • Cross-Channel functionality
  • Price

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