How to earn money with Instagram
Last year, Instagram became a real force to consider in the world of marketing. Since January, it has 100 million monthly active users, with a total of 400 million monthly users and 75 million daily users. If you wish to know how to earn money with Instagram, read this post.
These are large numbers, so it is not surprising that brands dedicate a significant percentage of their social media marketing budget to this communication channel.
This Now is the perfect time to take advantage of its growing popularity. If you are ready to some spend time on it, you can start working on this network and earn money with Instagram.
Like bloggers, YouTube users or anyone who has created an audience by means of the content they produce, Instagram users have reach and influence, two things that many companies struggle with.
Together, these two reasons provide opportunities for influencers to have multiple potential revenue channels. If you optimize your channel well, you could be able to generate an interesting money flow.
How to earn money with Instagram
Surely the first question you will ask yourself is “how many followers do I need to earn money?” The short answer is “not as many as you think.” The long answer depends on factors that include:
- What niche are you in and how easily can you connect directly with a product category (fashion, food, beauty and fitness are popular niches, based on the main hashtags).
- How committed are your followers with you. That means false followers do not count. Brands do not seek only numbers.
- What income channels you explore.It does not always have to be economic profitability.
Although of course, it will be better if you have more followers. These are some of ways to answer the question of how to earn money with Instagram:
1.- Work with brands in sponsored publications
Sponsored publications are one of the main ways to answer the question of how to earn money with Instagram. An inflluencer is basically anyone who has forged an online reputation by sharing publications that they their audience has liked. For your audience, influencers are trendsetters and experts in certain topics and their opinions are respected.
Many brands cannot compete with that. Therefore, they join influencers to make sponsored publications that help to give greater visibility to their products.
But brands does not only look for the Instagram account’s reach. They look for the confidence and engagement of the audience with the content.
Sometimes, it can be easy to lose your integrity as influencer. Do not accept sponsored publications of brands you do not like just because of the money. If you do not care about it, you will always have the freedom to be selective with the brands you work with.
How to decide what to charge as an influencer
Generally, these offers influence the creation of content, a publication, video or Instagram story, and sometimes, they include permission to use this content on the brand’s website or in an advertisement.
It is possible to negotiate most of these offers and they may involve a single post or a whole campaign. Influencers usually charge a fee, a free product, a service, a gift or a combination of these.
When negotiating, keep in mind you are not only offering content, but also access to your audience, a potentially large reach on one of the most popular social platforms, and usage rights.
It is also important as an influencer to know your own audience. Based on the kind of interaction you have with them, your level of impact and even the engagement you have with your followers matters when asking for a rate or another.
The best idea is to look at the numbers from other campaigns or from Instagram Analytics. This will help you be prepared when it is time to negotiate.
How to find brands to work with
Now that you know how to earn money with Instagram, the time to find the perfect brands to work with has come. If you have a big enough number of followers, it is likely that brands will find you. But you can also look for brands to work with; brands that are not so big either but that you have a certain affinity with in terms of personality and values.
You can contact them directly to try to reach an agreement. Choose the brands you would like to collaborate with and contact them. If they are not very large brands, they will surely answer with a yes.
The rules vary when it comes to sponsored publications, but to be sure and to respect the trust of your audience, consider the option of adding a “#sponsored” hashtag or something like that to signal sponsored publications. Being transparent about the subject of sponsorships will not affect your credibility.
2.- Affiliate marketing
Unlike an influencer, an affiliate aims at creating conversions for the brand with which they have affiliated in exchange for a commission.
This is usually done by means of a traceable link or a unique promotion code to guarantee knowing exactly how many clicks actually translate into sales. Instagram does not allow you to add links unless you add them in your biography or in a story (and this only for users who have more than 10k).
This is a simple way to earn money with Instagram. If you already have a moderately known profile, it is likely that you develop this type of collaboration with brands before working on sponsored posts. You can also explore using platforms to do it:
- ClickBank: an affiliate marketing platform with level-based commissions. It is open to everyone.
- RewardStyle: a network of fashion and lifestyle influencers to which you can access only by means of an invitation. It offers 20% commissions.
- Amazon’s affiliate program: one of the most popular options. You will get a 10% commission.
He is a tip: affiliate links can be long and look ugly, so it is advisable you use a URL shortener such as bit.ly, especially if you are going to include them on your Instagram biography.
3.- Open your own online store
It may seem as if one of the only ways to answer the question of how to earn money with Instagram is by “selling” your content in your profiles and working with other brands. But that is not true.
You can also sell your own products, whether you are influencer or not. You can create your own ecommerce store and do it yourself. You can sell physical objects, of digital services or items that can be an extension of your brand, building a business with your audience’s “help”.
It is necessary to invest a little time, but that is part of the plans of anyone who wishes to become an entrepreneur. When selling your own products, you do not need to worry about including messages from other brands into your content marketing strategy.
You will be the one deciding the rules of the game, your brand image and how your business develops. It is your brand and you will manage it your own way.
Ways to sell your products
You can create a clothing or accessories line, a permanent collection or a capsule collection. Or also, an on-demand purchase service. It is the case of Dulceida Shop’s success. She is an influencer who has created her own clothing brand with summer and winter collections as a way to manage her own branding.
It is not a bad idea to sell your services as an expert in a subject. For example, you can sell your services as a photographer, webinars, practical guides or even ebooks or personalized plans, anything that can help people to perform their job better. In this case, your social networks will become your allies for you to become known. They can be physical or digital products.
You can use your Instagram account to launch a business to sell your own original products. In the case of Dulceida Shop, besides having a website, this brand has a profile dedicated exclusively to it. In the same way, Dulceida also has her own Instagram account.
If you plan to sell several products on your own store, you can also transform your Instagram into a window display that follows a joint strategy with your website. You can use photos in a gallery format, or even campaign photos. Additionally, you could also show photos of people using your products. This will give you prestige.
Instagram as ecommerce
Instagram’s latest addition helps increase your brand sales through the platform itself. You will be able to sell your products directly through the platform.
With Instagram Shopping, stores can include labels with prices for each product, as seen in the photo. This allows you to purchase products in a simple way if you are interested in them when you see them. It is a perfect option if you create your own online store with your own products.