Facebook’s video copyright: How to prevent your video from being used without permission
The latest figures indicate that in 2016, 100 million hours of video were already being viewed every day on Facebook, a fact that reaffirms the commitment of the colossus of social networks to video content. Not in vain, globally, it increased 75% the videos uploads of users to their spaces on Facebook, a figure that increases to 94% if we look only at the United States.
However, there are more and more users who have started to have problems with videos that they have posted on Facebook. And in many of the cases the videos have been deleted for breaching some of the rules on video copyright on Facebook. Up to now, YouTube was the platform with the most video rights problems, but Facebook has become a strong competitor in video reproduction, which brings, at the same time, that these problems arise.
However, many of the videos that are on Facebook should not be there. This is where Facebook’s video copyright come into play and also what is known as freebooting, a technique that penalizes the work done by original creators of video content.
Freebooting is a form of piracy that occurs when a user uploads a video on which he has no rights of reproduction. The normal thing is that a video published in a social network, generally YouTube, is used to show it in another one, Facebook.
This practice penalizes the work of the creators of a video that may be, for example, publishing that same content on other platforms such as YouTube, Vimeo or Dailymotion. This arduous work is eclipsed since the original creator will not have any compensation for the reproductions achieved in Facebook. In addition, in the same way, it is likely that the creator loses visualizations on YouTube, since many of the users after having seen the content on Facebook will not go to another platform to see it again.
The creators of video content have shown their dissatisfaction towards this social network arguing that Facebook supports freebooting since it does not have enough security when it comes to copyright. These situations can be very unfair to many users or companies. After they have spent hours working on their video, they can see how other users steal their content by taking advantage of the engagement that it can create.
Obviously, nobody wants to be stolen, since other users would be taking advantage of your effort and sacrifice, but what can be done to prevent others from using your video? There are several steps that can be taken to protect video copyright on Facebook:
- You have to request copyright. By default, Facebook does not automatically recognize copyrights so you must ask for it. After making the request, it is generally accepted in about 48 hours.
- Once accepted, you will have to organize the preferences and adjustments of the video copyright of Facebook to your liking.
- You can apply different measures to each video. The platform allows you to specify if you want to name the owner of the whole video, or in parts, that is:
- Original author of the audio.
- Original author of the video.
- Original author of only the audio.
- Original author of only the video.
- In the same way, you can also determine if the chosen measures apply to all countries in the world, or only in a specific geographical area.
- You can give permission to other users or companies to have rights to upload your videos or restrict that right completely.
Once all these measures have been established, users will not be able to take credits from the images of your videos or your audios.
Problems in the application of video copyright on Facebook
Anyway, the application of video copyright rules on Facebook has brought some problems. For example, there are situations in which some users have seen video copyright absurdities on Facebook as they defend that there are videos that are not violating the right of any author.
As an example, there are videos of parents where their children are seen dancing to the tune of some known song of the moment that is heard in the background and that Facebook has eliminated. Users who have gone through this experience claim that these situations are not so serious as to completely eliminate the video, since they are not trying to make any profit through these videos.
To avoid these situations and so that you do not have your video restricted by copyright when uploading it to the platform, there are several factors that you must have in mind. It is, fundamentally, two fundamental factors that should not be forgotten so that your video uploads to Facebook without problems.
Audio or music used in Facebook videos is one of the biggest problems since most of the music is protected by copyright. Given this problem there are three possible solutions:
- On one hand, you can request a document on the video creation platform that guarantees that everything is in order and that the user has the necessary rights to publish that video with that audio on Facebook.
- On the other hand, you can edit the audio of the video. There are many tools that allow you to edit audios. In this case, by accelerating the speed of the music, the song would be free of rights since it would not be the original music.
- As a third option, you can delete the audio you wanted to put at the beginning and try to find another rights-free audio that does not give you any problem to be published.
The same goes for the video. This point is somewhat more difficult to fix than audio, since the video has no editing options to change the content of the image. In this case, you would have to choose or get the papers that will give you the right to publish that video, or leave that video and look for another one free of copyright to publish.
Facebook Rights Manager
In addition, to combat freebooting and enforce video author rights on Facebook, the platform has launched Facebook Rights Manager, a tool that helps you search for content protection in a similar way to YouTube.
With Facebook Rights Manager you will not only be able to upload your videos to your Facebook pages but also to establish the permissions that you create suitable for your videos and your live broadcasts, other aspects that are being promoted from the social network.
This tool will send you a notice if any Facebook page publishes a video of your property. Facebook Rights Manager will inform you that there is a video that can match in content with yours. With this notice you have the option to report it or not. If you report it, the administrator of that page will be notified. In fact, if they persist with videos that generate new complaints, they may lose their Facebook page.
Therefore, Facebook Rights Manager enables producers of video content to:
- Easily upload and maintain a reference library of video content to be monitored and protected.
- Define rules that identify copies of the videos. These rules will clearly define how far a copy will be allowed and when it will be reported to Facebook. To do this, you must take into account aspects such as the amount of content that has been reused, the number of visualizations or, even, from where the visualizations are counted.
- Generate a white list of pages or profiles to which you allow them to use your content. In this way, Facebook will not monitor these spaces even if they publish content that violates the rules you have marked for the rest of the pages.
The use of Facebook videos by brands is an increasingly widespread practice for capturing leads. The visualization of video content on Facebook generates a greater engagement with the brand, allowing a better approach and company-client relationship.
Do you need to optimize your video campaigns on Facebook?
In Antevenio we provide social ads and video advertising services. For more information about our viralization, production and video promotion services, contact us here.