Category Archive for "Content & Influencer Marketing"

What is web scraping and what is it for?

Have you ever wondered what web scraping is?. It is a process that uses bots to extract content and data from a website. That way, the HTML code is extracted along with the stored data in the database. This means…

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Ten types of content that create the most engagement

Content marketing is the most effective promotion technique according to the Content Marketing Institute. That is thanks to the contents that create the most engagement. In fact, content marketing is capable of attracting potential clients at a cost that is lower than…

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How to make an advertising campaign on Instagram

It is clear that any brand has to be on Instagram. And they have to create content by feeding their profile almost daily. Why do we need to create an advertising campaign on Instagram? Because it is a super-effective way…

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Featured content marketing

The importance of a blog and of content generation on a corporate website

Generating content for your company’s website is one of the most important and unquestionable strategies in digital marketing. Did you know that 65% of the content created is difficult to find, has a poor appearance, or is unattractive to your…

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The best tips for positioning a site

Is your website not getting visits? Or, at least, not the ones you would like? You may need some advice to position a site that will help you appear within the first results of search engines. If you follow it,…

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Types of contents and how the brain processes them

Do you know what types of content are the correct ones for your digital marketing strategies? Texts, videos, infographics, images… there are many types of content to choose from. In fact, based on the platform or medium in which you…

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How to create a YouTube channel: a practical guide

Creating a YouTube channel has been one of the steps that many marketing managers have dared to give in 2018. This is especially important if we take into account the data that supports its potential, which points out that video…

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Instagram feed

How to earn money with Instagram

Last year, Instagram became a real force to consider in the world of marketing. Since January, it has 100 million monthly active users, with a total of 400 million monthly users and 75 million daily users. If you wish to know…

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10 steps to hiring an influencer

“Hiring an influencer is as simple as performing a small search, contacting the influencer, and setting a price.” Are you also among those who believe this process to be that simple? Error. Hiring an influencer to launch various marketing campaigns is…

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How to earn money with YouTube

How to earn money with YouTube is one of the mysteries of the century. Even more when you observe how YouTube stars do it with an army of subscribers. But how can you make money with YouTube if you are not…

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