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Marketing experiential

What is experiential marketing?

In present times, marketing is focused on the client. His/her satisfaction is the focus for any company that wants to have a real impact on its users. A good relationship with the customer is essential to generate an experience that created…

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Augmented reality campaigns

10 most ingenious augmented reality campaigns

Augmented reality is fashionable. More and more brands are using augmented reality campaigns to have an impact on their potential audiences. Also, summer’s success that caused millions of people to hunt Pokémons on the streets around the world has placed the…

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5 steps to create a link building strategy

Get external links that help you in your positioning in the main search engines. That is the basic objective of an adequate link building strategy. More and more brands are aware of the value that appearing within the first organic results…

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Featured content marketing

The importance of a blog and of content generation on a corporate website

Generating content for your company’s website is one of the most important and unquestionable strategies in digital marketing. Did you know that 65% of the content created is difficult to find, has a poor appearance, or is unattractive to your…

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Advantages of building a community around your brand

15 advantages of building a community around your brand

Having a community around your brand is one of the most powerful tools a company can use today. If you are not yet sure what this means, here you will find some of the advantages of building a community. Having…

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The best tips for positioning a site

Is your website not getting visits? Or, at least, not the ones you would like? You may need some advice to position a site that will help you appear within the first results of search engines. If you follow it,…

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Digital marketing habits

20 habits of digital marketing leaders

The success of many strategies is based on developing good digital marketing habits, which is something usual for the main leaders of the sector. They are the people who devise and develop strategies in a very short time, who have…

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5 reasons why you should bet on marketing via chatbots

As digital marketing trends  for this new year point out, chatbots are about to change the way we communicate. They have already started doing it and this is not something new, but we have given it another use only now. Do you…

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5 examples of lead nurturing

Lead nurturing or lead growth is a strategy that consists on establishing a relationship with the customers, providing them the content they demand at all times. The goal of this marketing strategy is to establish a relationship of trust with the…

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12 tips to create video content that converts

Did you know that the play button is the most compelling call to action for any digital marketing strategy? That explains the need for marketing managers to create video content that earns conversions. The data supports the power of this audiovisual…

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