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What is the SOSTAC methodology?

SOSTAC is one of the most popular marketing models given its easiness when structuring campaigns. In fact, you won’t even realize how involved you are in planning your marketing campaigns until you work under this method. In the face of…

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How to generate leads with ads on social media

Generating leads with ads on social media is one of the most effective ways to get new potential customers. What is interesting for any brand is to be visible in all the scenarios where its target audience moves. And in…

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15 digital marketing techniques for SMEs

Digital marketing for SMEs can be overwhelming in a digital world in constant evolution when you are growing your business. How are you supposed to create, adjust, and maintain an excellent digital marketing strategy that adapts to these changes? This…

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Programmatic marketing keys

Brands understand the value and the keys of programmatic marketing, but they need to find a way to transfer that knowledge to a practical level in their company. Brands and agencies focus on long-term ROI as a key result. And…

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How to advertise on Tik Tok, the social network for teenagers

The micro-vlogging application Tik Tok has gained millions of followers in a short time. It has surprised the business world that now fights to advertise on Tik Tok because it currently has millions of users hooked. This social network is…

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Marketing strategies for educational institutions

Education is a challenging sector for marketing. Marketing strategies for educational institutions have become increasingly competitive and complex over time. Some obstacles include budget constraints and having to turn to an entirely new audience each and every year. In addition,…

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The digital consumer in 2019: gets to understand their needs better

The digital consumer in 2019 is not the same as the one in 2018. The Internet has been one of the most transformative innovations in the modern era, driving generational changes in the way consumers live and shop. Since then,…

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The 10 world brands with the most value

Global brands with more value have settled within the market and in the famous collective. These are empires that have known how to develop an excellent digital marketing strategy at the same time they established themselves as references. Also, we…

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12 trends in social networks for this year

Do you know the main trends in social networks for 2019? Open your marketing calendar for 2019. March has arrived, and you have not yet implemented any changes to your content marketing strategy. It’s time for you to observe the…

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Marketing experiential

What is experiential marketing?

In present times, marketing is focused on the client. His/her satisfaction is the focus for any company that wants to have a real impact on its users. A good relationship with the customer is essential to generate an experience that created…

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