15 apps that will improve your Instagram account
Social networks are bringing to light the potential of visual content and with it its advantages. The visible materials create more fabulous memories. But not only images. We also process videos 60,000 times faster than texts.
Does this clue give you any idea about what platform you should go to launch visual strategies? To the most famous network of photography: Instagram. Do you know how to take advantage of it? To help you we show you 15 apps for Instagram so you can take care of all the details of your campaigns.
As trends in digital marketing point for this year, the way we communicate has changed. The way in which we share moments and experiences has nothing to do with what we did a few years ago. Video has become the king of content. Through this format, we are looking to create a more human and close way to communicate.
Content with an expiration date, live videos, boomerangs, images, private messages, hashtags, filters… Do you know how to manage your account with all that this entails? If in your strategy you haven’t had the help of an influencer who maintains their account, you will know the job that involves taking care of all these aspects.
What’s so special about Instagram?
Currently, Instagram has more than 500 million active users, and more than 60 million photos are shared per day. It is one of the most popular and influential social networks. In fact, thanks to this popularity and the demand it has, more and more brands have decided to develop marketing campaigns on the platform.
And is great. Especially if you want to reach the new generations. New audiences such as millennials, since they live on social networks. They are part of their life and most of their DNA. They reflect all their adventures, their day to day and even their moments live. In fact, they are unable to spend a single day without being connected to social networks to catch up on everything that happens around them.
But, why Instagram has managed to become so relevant to this audience? Because of its simplicity. Now it provides you all kinds of facilities for its use, incorporates several tools in the app, so you don’t get confused. But how was it before? In its beginnings, it had several limitations. And this gave way to an infinity of complementary apps to retouch the images, include margins or use more filters, among other functions.
The best apps for Instagram
Since Facebook bought it, it has changed. In fact, it’s a powerful tool for advertising and communication of brands to their users. What is the primary concern of the brands at this time? Find Instagram apps that show statistics, show you which are the best hashtags or help you manage audiences. Do you know them?
For the management and organization of your account:
One of the dilemmas of community managers is the schedule. At what time of the day can I find more users? At what time are they most receptive? How do I make sure that my target sees my publications?
Prime is one of the best apps for Instagram to analyze the best times of the day and even of the week. It will give you clues to organize your publications and know what time to launch them.
It works on an algorithm that processes the data to know, accurately, in what moments your users connect. As well as what are your habits or activity and your relationship with your account. This way you will indicate the perfect schedules so that you get the highest amount of visualizations with your contents.
Also, this app allows you to schedule publications and track the content previously released. So you can have real data on the scope of your content and know which ones are liked more and less. By the way, if you download the application in English, you can use it for free.
Thanks to this application you can find your most loyal followers. That is those accounts that always like your Instagram posts. It also gives you information about the profiles that have followed you recently. As well as those that have stopped following you.
Crowdfire is one of the best tools to know, with accuracy, the relationship with your followers. See if they are active if they are fans of your brand or if you have to work more on your strategies to make those who left you come back.
Many Instagram users follow those accounts that also support them. That is, if a user sees that you stop following him, he is likely to do the same.
Crowdfire has an excellent tool to deal with this problem through its lists. You can organize your users in black and white lists. This way you will avoid accidentally stopping those accounts that interest you most, such as your fans.
One of the advantages of this app for Instagram is that it allows you also to manage your Twitter account.
Publish is one of the apps for Instagram that also has a desktop interface. It’s an application that will allow you to publish on both Instagram and Twitter simultaneously.
In fact, it has functions similar to Prime. It allows you to calculate which are the best hours of the day to launch your content taking into account the activity of your followers. All to get more likes and comments.
It also helps you reprogram content or republish previous content that caused significant impact. From your desktop interface you can:
- Have a preview of your posts on both social networks (Instagram and Twitter).
- Know the best times to launch your content.
- Drag and drop images from your computer.
Repost is an Instagram app that gives you the option of republishing content from other users, mentioning the source. I mean, it’s like retweeting a tweet, but on Instagram.
A small tag with the name of the original author appears on the image that you repost. In the text of the publication will also appear, automatically, the name of the user who created the content to be mentioned.
This tool is handy to gain credibility. Users trust more in the recommendations and advice of other users than in what the brands themselves say about themselves. What better way to build trust with your followers than by sharing the experiences that other users have with your brand?
Your content may be promotional. But users who don’t work for your brand will share them because they want to, as good brand advocates.
Instamizer is an excellent tool for those who need to work with more than one account. It is perfect for the management of several profiles.
It will allow you to create new content and schedule the days and times you want to be launched. But not only from the mobile, but also let you do it from the computer. In fact, one of its strengths is that you can schedule the whole month if you want.
Before publishing your content, it provides you with online editing tools to retouch your images and add texts. And it has a geolocation tool, so you don’t have to worry about republishing your post later.
Iconosquare is an excellent tool for your account. It allows you to make global management of your contents. You will be able to know if your followers are reciprocal, how many likes you have, which are your publications that have more impact or the hashtags that are used the most in Instagram.
It has a great diversity of functions. Among them, you can sort your photos in folders or albums. It’s the ideal app for having a good organization.
Among the multiple apps for Instagram, we find INK361, with which you can group your followers in circles. It is an excellent tool to segment your target in this social network. Thus, it allows you to create albums and manage your content by tastes. The app will arrange them by columns.
It’s handy to analyze the activity of your competition on Instagram:
- How many publications do they share?
- How many followers do they have?
- Their likes by photo.
- The comments they receive.
INK361 will help you organize your ideas and know how to act with each group of users.
Metricool is perfect for analyzing the behavior of both your account and your followers. In addition to providing you with all the general data that corresponds to your account, it will give you statistics as precise as the number of followers you earn per publication.
In this way, you will be able to know what content reaches your audience most or which strategies work better or worse. It is one of the few apps for Instagram that will provide you PDF reports so you can collect the growth of your account over time.
This way you will be able to know, with accuracy, the growth of your profile and there will be a record of the most successful strategies. However, you can only access this last option with its Premium version.
For editing photos and videos:
Layout is a tool launched by the social network itself to make photo collages. It emerged from a need. The demand for this style of publications was identified, and Instagram launched its app with all kinds of functionalities to create the best collages.
You can make montages with both the images of your reel and the ones you take out at the moment since it incorporates the “camera” option to create your instant collages and you don’t have to exit the app to take a photo.
Flipagram is the ideal app for those who want to get the most out of their videos and make them original. You can edit the videos through the application or create small tapes that look like a slideshow of photos.
You can also integrate the background music you like to create the atmosphere you want and the touch you intend to give. Flipagram is free and available for Windows Phone, Android, and iOS.
Apps like Quick are exciting for those businesses that have very visual strategies. For example, restaurants or other actors in the gastronomic sector who are interested in launching attractive images and adding texts to them.
It is a useful tool for those who use Instagram as a showcase for selling products and are interested in adding prices to the images.
About the previous app, Wordswag is the complete alternative to Quick. It is used to insert texts in photos in just a few seconds. But it also allows you to add aspects as necessary as your logo or watermark to avoid being plagiarized. This way if someone shares your content, your followers will be able to know who they originally belong to.
Besides, this Instagram app has a bank of free and royalty-free photos that you can use to create new content. But not only that, it will allow you to connect with your followers more deeply. How? It provides quotes, creative phrases, thoughts, etc. to add to the snapshots and share them automatically.
VSCO is one of the most famous Instagram apps among photography lovers. The application comes with a large number of predetermined filters to edit your photos that will give them that different touch the new generations like so much.
You can edit the brightness, sharpness or contrast, among other features. It also has several features that will allow you to give a vintage touch to your photos.
One more function of the app is that it allows you to edit photographs of your reel or take them out from the application itself. It’s free and available for both Android and iOS. Despite this, it has filter packs that can be purchased to add new effects.
For content download:
Instasave is the perfect alternative to screenshots. Many times you need to download images from other users, but the application doesn’t allow that option. Therefore, screen captures are made. However, the quality is never the same.
This is how Instasave was born; it allows you to download images and store them on your device. The iOS application will also allow you to download and save videos, an option that was unthinkable a few years ago. Especially on Instagram.
The download is straightforward. You will only have to select the content you want to store. You can search them in your profile, in other users’, through hashtags or likes.
Instagram for sales:
Soldside is the ideal tool to get conversions through Instagram. In fact, it turns your profile into a virtual store.
Instagram isn’t exactly an application that facilitates the insertion of links in the legends or the published contents. That’s why this application was created. By registering your products in the app, the user will have access to all kinds of information such as the price or availability of the product.
Also one of its advantages is that it also works in web browsers.
Do you want to earn money with your Instagram account?
If you have an Instagram account, Twitter, or a Facebook Page Fan with more than 5000 followers (or a Blog with more than 1000 visits per month) you can start advertising. One of the simplest ways to get advertisers and monetize your influence in social networks is through the “marketplace” Coobis.
Coobis is a platform where Influencers (people or companies that have an audience that follows and listens to them on social networks or blogs) can advertise their services and be selected by advertisers to “amplify” advertising or content marketing actions.