{"id":8760,"date":"2015-10-06T06:26:05","date_gmt":"2015-10-06T04:26:05","guid":{"rendered":"http:\/\/www.antevenio.it\/?p=8760"},"modified":"2018-07-24T14:50:57","modified_gmt":"2018-07-24T12:50:57","slug":"lemail-marketing-ed-il-b2b-business-to-business","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-ed-il-b2b-business-to-business\/","title":{"rendered":"L’email marketing ed il B2B (Business To Business)"},"content":{"rendered":"

\"b2b\"<\/a><\/p>\n

L’Email Marketing<\/a> \u00e8 uno degli strumenti pi\u00f9 efficaci per la lead generation<\/strong>, secondo una ricerca promossa da BrightTALK<\/em> e condotta dalla Community Technology Marketing B2B<\/em> su LinkedIn, coinvolgendo\u00a0oltre 600 rivenditori al fine di capire come utilizzano le strategie di marketing per il\u00a0B2B.<\/p>\n

Le statistiche sono chiare e confermano la forza dell’email marketing: il 25%\u00a0degli intervistati<\/strong> ha dichiarato che l’email marketing risulta\u00a0“molto efficace<\/strong>” per il B2B, mentre\u00a0il 55% ha dichiarato si tratta di uno strumento\u00a0“potenzialmente\u00a0efficace”. Solo il 12% dei marketers crede che l’email marketing sia\u00a0inefficace.<\/p>\n

L’email marketing \u00e8 stata la seconda strategia pi\u00f9 utilizzata, con il 92% degli intervistati che ammettono di averla utilizzata\u00a0nelle loro campagne di lead generation<\/a>.<\/p>\n

Secondo il rapporto, le 10 tattiche di email marketing<\/strong>\u00a0pi\u00f9 efficaci sono:<\/p>\n

1- Utilizzare contenuti accattivanti per ogni fase del processo di acquisto (56%)
\n2- Offrire\u00a0contenuti scaricabili (49%)
\n3- Segmentare le email in base al comportamento degli utenti (45%)
\n4- Utilizzare le email automatiche\u00a0(33%)
\n5- Personalizzare in modo dinamico i contenuti\u00a0(32%)
\n6- Segmentare geograficamente le campagne\u00a0\u00a0(30%)
\n7- Consentire\u00a0agli abbonati di specificare le proprie preferenze sulla ricezione delle email (19%)
\n8- Includere sondaggi, quiz o giochi (12%)
\n9- Utilizzare\u00a0immagini o video (11%)
\n10- Utilizzare incentivi fedelt\u00e0 \/ programmi di fidelizzazione\/rewarding\u00a0(10%)<\/p>\n

La forza dell’email marketing \u00e8 quella di garantire un alto ROI anche con investimenti ridotti:<\/strong> \u00e8 quindi ideale sia per le grandi aziende che per le PMI.<\/p>\n

Scopri come puoi utilizzarlo per il tuo business<\/a>!<\/p>\n

 <\/p>\n

 <\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

L’Email Marketing \u00e8 uno degli strumenti pi\u00f9 efficaci per la lead generation, secondo una ricerca promossa da BrightTALK e condotta dalla Community Technology Marketing B2B su LinkedIn, coinvolgendo\u00a0oltre 600 rivenditori al fine di capire come utilizzano le strategie di marketing…<\/p>\n","protected":false},"author":1,"featured_media":8761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1447],"tags":[1095,1116,1122,1185],"yoast_head":"\nL'email marketing ed il B2B (Business To Business) - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-ed-il-b2b-business-to-business\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'email marketing ed il B2B (Business To Business) - 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