{"id":8753,"date":"2015-09-28T04:51:17","date_gmt":"2015-09-28T02:51:17","guid":{"rendered":"http:\/\/www.antevenio.it\/?p=8753"},"modified":"2018-07-24T14:52:39","modified_gmt":"2018-07-24T12:52:39","slug":"mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/","title":{"rendered":"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB)"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/139918409\" width=\"600\" height=\"331\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nuova release della nostra piattaforma MDirector\u00a0che\u00a0incorpora ora la possibilit\u00e0 di acquisto di annunci display sul web e sui social media utilizzando il Real Time Bidding (RTB).<\/p>\n<p><!--more-->Si tratta di un&#8217;innovazione molto importante che porta MDirector ad essere <strong>la prima piattaforma multicanale ad incorporare le logiche dell&#8217;RTB <\/strong>per\u00a0la possibilit\u00e0 di acquisto\u00a0di annunci display sul web e sui social media.<\/p>\n<p>In particolare il modulo CRM di <strong><a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/branding\/programmatic-buying\/\" target=\"_blank\" rel=\"noopener\">retargeting<\/a>\u00a0<\/strong>consente agli inserzionisti una completa gestione digitale del rapporto con i propri clienti, con la possibilit\u00e0 di gestire\u00a0le informazioni utili dai diversi canali da un unico punto, semplificando quindi processi e aumentando l&#8217;efficacia.<\/p>\n<p>Questa infografica mostra il funzionamento e le peculiarit\u00e0 di <a target=\"_blank\" href=\"http:\/\/www.mdirector.it\/\">MDirector<\/a>, piattaforma di <a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/loyalty\/email-marketing-e-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, sms e social del Gruppo Antevenio.<\/p>\n<p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8754\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT.png\" alt=\"MDirector - Cross Channel Marketing Tool - infographica\" width=\"600\" height=\"2202\" srcset=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT.png 750w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT-82x300.png 82w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT-279x1024.png 279w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT-500x1835.png 500w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/MDirector-Cross-Channel-Marketing-Tool-infographic_IT-36x133.png 36w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nuova release della nostra piattaforma MDirector\u00a0che\u00a0incorpora ora la possibilit\u00e0 di acquisto di annunci display sul web e sui social media utilizzando il Real Time Bidding (RTB).<\/p>\n","protected":false},"author":1,"featured_media":8757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1447],"tags":[1237,1162,1239,1238],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Nuova release della nostra piattaforma MDirector\u00a0che\u00a0incorpora ora la possibilit\u00e0 di acquisto di annunci display sul web e sui social media utilizzando il Real Time Bidding (RTB).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-28T02:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-24T12:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/mdirector_600x315.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/\",\"name\":\"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2015-09-28T02:51:17+00:00\",\"dateModified\":\"2018-07-24T12:52:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/","og_locale":"it_IT","og_type":"article","og_title":"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio","og_description":"Nuova release della nostra piattaforma MDirector\u00a0che\u00a0incorpora ora la possibilit\u00e0 di acquisto di annunci display sul web e sui social media utilizzando il Real Time Bidding (RTB).","og_url":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/","og_site_name":"Antevenio","article_published_time":"2015-09-28T02:51:17+00:00","article_modified_time":"2018-07-24T12:52:39+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/09\/mdirector_600x315.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/","url":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/","name":"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB) - Antevenio","isPartOf":{"@id":"https:\/\/www.antevenio.com\/it\/#website"},"datePublished":"2015-09-28T02:51:17+00:00","dateModified":"2018-07-24T12:52:39+00:00","author":{"@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2"},"breadcrumb":{"@id":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.antevenio.com\/it\/blog\/mdirector-la-prima-piattaforma-di-email-marketing-che-incorpora-il-real-time-bidding-rtb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.antevenio.com\/it\/"},{"@type":"ListItem","position":2,"name":"MDirector, la prima piattaforma di email marketing che incorpora il Real Time Bidding (RTB)"}]},{"@type":"WebSite","@id":"https:\/\/www.antevenio.com\/it\/#website","url":"https:\/\/www.antevenio.com\/it\/","name":"Antevenio","description":"Marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.antevenio.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2","name":"admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8753"}],"collection":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/comments?post=8753"}],"version-history":[{"count":3,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8753\/revisions"}],"predecessor-version":[{"id":13395,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8753\/revisions\/13395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media\/8757"}],"wp:attachment":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media?parent=8753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/categories?post=8753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/tags?post=8753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}