{"id":8411,"date":"2015-02-03T07:17:16","date_gmt":"2015-02-03T06:17:16","guid":{"rendered":"http:\/\/www.antevenio.it\/?p=8411"},"modified":"2018-05-04T12:31:54","modified_gmt":"2018-05-04T10:31:54","slug":"mobile-video-litalia-e-leader-in-europa-per-fruizione","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/","title":{"rendered":"Mobile video: l&#8217;Italia \u00e8 leader in Europa per fruizione"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2015\/02\/mobile-video-e1422525043469.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8414\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2015\/02\/mobile-video-e1422525043469.jpg\" alt=\"mobile-video\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>Noi italiani amiamo (molto) guardare i <strong>video da mobile<\/strong>. E&#8217; questo il <strong>risultato dell&#8217;indagine &#8220;Digital Video Viewers&#8221;<\/strong> promossa da <a target=\"_blank\" href=\"http:\/\/www.ofcom.org.uk\/\" target=\"_blank\" rel=\"noopener\">Ofcom<\/a>,\u00a0l&#8217;autorit\u00e0 competente e regolatrice indipendente per le societ\u00e0 di comunicazione nel Regno Unito. Vediamone i dettagli.<\/p>\n<p><!--more-->Numeri che <strong>segnalano un&#8217;abitudine ormai radicata<\/strong> ed in crescita quella di fruire i video da mobile: <strong>il 68% degli italiani proprietari di smartphone<\/strong> guarda i video da questo device, preferendone quelli di breve durata, quota che <strong>sale addirittura al 73% per i proprietari di tablet<\/strong>, abituati anche a contenuti leggermente pi\u00f9 lunghi.<\/p>\n<p>Risultati che ci pongono <strong>al primo posto nell&#8217;area Europen Union Five<\/strong> (che comprende anche Francia, Germania, Uk e Spagna), staccando al secondo posto la Spagna (al 55%) e la Germania.<\/p>\n<a target=\"_blank\"rticle class=\"single\">\n<figure id=\"post-28779 media-28779\" class=\"aligncenter dupZoom_btn\" data-dupzoom=\"http:\/\/www.engage.it\/cms\/wp-content\/uploads\/2015\/01\/183397.gif\"><img decoding=\"async\" class=\"size-full\" title=\"\" src=\"http:\/\/www.engage.it\/cms\/wp-content\/uploads\/2015\/01\/183397.gif\" alt=\"\" \/><\/figure>\n<p>Ancora staccata la fruizione da cellulare di video on demand o streaming (11%) o di video live TV broadcast o catch up TV (10%), mentre su tablet le percentuali\u00a0vengono quasi triplicate.<\/p>\n<p><strong>Tendenza destinata a crescere nei prossimi mesi<\/strong>: secondo una ricerca di Forrester Consulting che ha coinvolto l&#8217;industry italiana nei prossimi 3 anni\u00a0il 92% degli advertiser ha segnalato i tablet\u00a0come device principale per la fruizione dei video, cos\u00ec come il 64% delle media company e l\u201987% delle agenzie, percentuali che per lo smartphone si assestano rispettivamente all\u201984%, al 70% e al 75%.<\/p>\n<p>Qui un&#8217;interessante infografica sulla <a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/la-forza-del-mobile-video-infografica\/\">forza dei mobile video<\/a>.<\/p>\n<p>I marketer\u00a0sono allertati.<\/p>\n<\/article>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Noi italiani amiamo (molto) guardare i video da mobile. E&#8217; questo il risultato dell&#8217;indagine &#8220;Digital Video Viewers&#8221; promossa da Ofcom,\u00a0l&#8217;autorit\u00e0 competente e regolatrice indipendente per le societ\u00e0 di comunicazione nel Regno Unito. Vediamone i dettagli.<\/p>\n","protected":false},"author":1,"featured_media":8414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1451],"tags":[1126,1214,1188],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile video: l&#039;Italia \u00e8 leader in Europa per fruizione - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile video: l&#039;Italia \u00e8 leader in Europa per fruizione - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Noi italiani amiamo (molto) guardare i video da mobile. E&#8217; questo il risultato dell&#8217;indagine &#8220;Digital Video Viewers&#8221; promossa da Ofcom,\u00a0l&#8217;autorit\u00e0 competente e regolatrice indipendente per le societ\u00e0 di comunicazione nel Regno Unito. Vediamone i dettagli.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-03T06:17:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-04T10:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/02\/mobile-video-e1422525043469.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/\",\"name\":\"Mobile video: l'Italia \u00e8 leader in Europa per fruizione - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2015-02-03T06:17:16+00:00\",\"dateModified\":\"2018-05-04T10:31:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile video: l&#8217;Italia \u00e8 leader in Europa per fruizione\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile video: l'Italia \u00e8 leader in Europa per fruizione - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/","og_locale":"it_IT","og_type":"article","og_title":"Mobile video: l'Italia \u00e8 leader in Europa per fruizione - Antevenio","og_description":"Noi italiani amiamo (molto) guardare i video da mobile. E&#8217; questo il risultato dell&#8217;indagine &#8220;Digital Video Viewers&#8221; promossa da Ofcom,\u00a0l&#8217;autorit\u00e0 competente e regolatrice indipendente per le societ\u00e0 di comunicazione nel Regno Unito. Vediamone i dettagli.","og_url":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/","og_site_name":"Antevenio","article_published_time":"2015-02-03T06:17:16+00:00","article_modified_time":"2018-05-04T10:31:54+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2015\/02\/mobile-video-e1422525043469.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/","url":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/","name":"Mobile video: l'Italia \u00e8 leader in Europa per fruizione - Antevenio","isPartOf":{"@id":"https:\/\/www.antevenio.com\/it\/#website"},"datePublished":"2015-02-03T06:17:16+00:00","dateModified":"2018-05-04T10:31:54+00:00","author":{"@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2"},"breadcrumb":{"@id":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.antevenio.com\/it\/blog\/mobile-video-litalia-e-leader-in-europa-per-fruizione\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.antevenio.com\/it\/"},{"@type":"ListItem","position":2,"name":"Mobile video: l&#8217;Italia \u00e8 leader in Europa per fruizione"}]},{"@type":"WebSite","@id":"https:\/\/www.antevenio.com\/it\/#website","url":"https:\/\/www.antevenio.com\/it\/","name":"Antevenio","description":"Marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.antevenio.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2","name":"admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8411"}],"collection":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/comments?post=8411"}],"version-history":[{"count":1,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8411\/revisions"}],"predecessor-version":[{"id":12227,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/8411\/revisions\/12227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media\/8414"}],"wp:attachment":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media?parent=8411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/categories?post=8411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/tags?post=8411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}