{"id":8083,"date":"2015-08-11T06:01:26","date_gmt":"2015-08-11T04:01:26","guid":{"rendered":"http:\/\/www.antevenio.it\/?p=8083"},"modified":"2018-05-04T12:39:49","modified_gmt":"2018-05-04T10:39:49","slug":"email-marketing-tip-2-i-consigli-dalla-spiaggia-3","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/","title":{"rendered":"Email marketing tip 2: la versione &#8220;solo testo&#8221; della newsletter"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/07\/newsletter.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8078\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/07\/newsletter.png\" alt=\"newsletter\" width=\"517\" height=\"256\" srcset=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/07\/newsletter.png 517w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/07\/newsletter-300x148.png 300w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/07\/newsletter-500x247.png 500w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/07\/newsletter-200x99.png 200w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/a><\/p>\n<p>Seconda puntata della nostra mini-serie di\u00a0<strong>consigli di email marketing<\/strong>\u00a0da leggere sotto l&#8217;ombrellone. Parliamo oggi dell&#8217;importanza della\u00a0<strong>versione solo testo della vostra newsletter<\/strong>, che necessita di particolare attenzione.<\/p>\n<p><!--more--><strong>TIP DI OGGI<\/strong><br \/>\nRicordatevi che non tutti i vostri utenti riusciranno ad aprire la vostra\u00a0<a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/tag\/newsletter\/\">newsletter<\/a>\u00a0cos\u00ec come l&#8217;avete pensata. E&#8217; quindi fondamentale\u00a0<strong>ottimizzare la versione di solo testo<\/strong>\u00a0togliendo eventuali parti testuali aggiuntive non fondamentali e\u00a0<strong>sostituendo le URL lunghe con le versioni abbreviate<\/strong>, agendo anche sul testo e sul\u00a0<strong>font<\/strong>\u00a0cercandone uno di facile lettura. D&#8217;accordo, si tratta di un lavoro aggiuntivo, ma aiuta ad allontanare la cartella spam dalla vostra newsletter.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Seconda puntata della nostra mini-serie di\u00a0consigli di email marketing\u00a0da leggere sotto l&#8217;ombrellone. Parliamo oggi dell&#8217;importanza della\u00a0versione solo testo della vostra newsletter, che necessita di particolare attenzione.<\/p>\n","protected":false},"author":1,"featured_media":8078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1447],"tags":[1116,1127,1149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing tip 2: la versione &quot;solo testo&quot; della newsletter - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing tip 2: la versione &quot;solo testo&quot; della newsletter - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Seconda puntata della nostra mini-serie di\u00a0consigli di email marketing\u00a0da leggere sotto l&#8217;ombrellone. Parliamo oggi dell&#8217;importanza della\u00a0versione solo testo della vostra newsletter, che necessita di particolare attenzione.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-11T04:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-04T10:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/07\/newsletter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/\",\"name\":\"Email marketing tip 2: la versione \\\"solo testo\\\" della newsletter - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2015-08-11T04:01:26+00:00\",\"dateModified\":\"2018-05-04T10:39:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email marketing tip 2: la versione &#8220;solo testo&#8221; della newsletter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing tip 2: la versione \"solo testo\" della newsletter - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/email-marketing-tip-2-i-consigli-dalla-spiaggia-3\/","og_locale":"it_IT","og_type":"article","og_title":"Email marketing tip 2: la versione \"solo testo\" della newsletter - Antevenio","og_description":"Seconda puntata della nostra mini-serie di\u00a0consigli di email marketing\u00a0da leggere sotto l&#8217;ombrellone. 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