{"id":251,"date":"2014-03-11T13:03:23","date_gmt":"2014-03-11T13:03:23","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=251"},"modified":"2018-07-27T12:23:17","modified_gmt":"2018-07-27T10:23:17","slug":"cose-e-come-si-misura-il-roi","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/","title":{"rendered":"Cos\u2019\u00e8 e come si misura il ROI?"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/03\/roi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-252\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/03\/roi.png\" alt=\"roi\" width=\"580\" height=\"320\" srcset=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/03\/roi-300x166.png 300w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/03\/roi-500x277.png 500w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/03\/roi-200x111.png 200w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>La sigla <strong>ROI<\/strong>, dall\u2019inglese <strong>Return On Investment<\/strong>, \u00e8 utilizzata per indicare la redditivit\u00e0 del capitale e sintetizza il guadagno rispetto a quanto \u00e8 stato investito per ottenere nuovi clienti. Non \u00e8, in altre parole, che il <strong>rapporto tra il risultato operativo globale<\/strong> conseguito in un certo esercizio <strong>e il capitale investito<\/strong> nel corso dello stesso esercizio.<\/p>\n<p><!--more-->Ma come si misura il ROI in una campagna di <a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/loyalty\/email-marketing-e-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>? Utilizzando la seguente formula:<\/p>\n<p><strong>ROI = (Ricavato &#8211; Costo campagna \/ Costo Campagna) x 100<\/strong><\/p>\n<p>Per fare un esempio, se il ricavato di un\u2019attivit\u00e0 di email marketing \u00e8 stato di 1.500 euro ed i costi complessivi per la campagna sono stati 1.000, il ROI viene cos\u00ec definito:<\/p>\n<p>ROI = (1.500 \u2013 1.000 \/ 1.000) x 100 = 50%<\/p>\n<p>Il ROI diventa quindi un indicatore molto importante in quanto<strong> restituisce l\u2019effettivo guadagno<\/strong> in una strategia di email marketing e pu\u00f2 essere utilizzato per decidere come impiegare il budget a disposizione, ad esempio assegnando una parte maggiore del budget a campagne con rendimento migliore ed una parte minore a campagne meno soddisfacenti.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La sigla ROI, dall\u2019inglese Return On Investment, \u00e8 utilizzata per indicare la redditivit\u00e0 del capitale e sintetizza il guadagno rispetto a quanto \u00e8 stato investito per ottenere nuovi clienti. Non \u00e8, in altre parole, che il rapporto tra il risultato&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1262],"tags":[1116,1135],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cos\u2019\u00e8 e come si misura il ROI? - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos\u2019\u00e8 e come si misura il ROI? - Antevenio\" \/>\n<meta property=\"og:description\" content=\"La sigla ROI, dall\u2019inglese Return On Investment, \u00e8 utilizzata per indicare la redditivit\u00e0 del capitale e sintetizza il guadagno rispetto a quanto \u00e8 stato investito per ottenere nuovi clienti. Non \u00e8, in altre parole, che il rapporto tra il risultato...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T13:03:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T10:23:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/03\/roi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/\",\"name\":\"Cos\u2019\u00e8 e come si misura il ROI? - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2014-03-11T13:03:23+00:00\",\"dateModified\":\"2018-07-27T10:23:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cos\u2019\u00e8 e come si misura il ROI?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cos\u2019\u00e8 e come si misura il ROI? - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/cose-e-come-si-misura-il-roi\/","og_locale":"it_IT","og_type":"article","og_title":"Cos\u2019\u00e8 e come si misura il ROI? - Antevenio","og_description":"La sigla ROI, dall\u2019inglese Return On Investment, \u00e8 utilizzata per indicare la redditivit\u00e0 del capitale e sintetizza il guadagno rispetto a quanto \u00e8 stato investito per ottenere nuovi clienti. 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