{"id":235,"date":"2014-02-27T11:59:08","date_gmt":"2014-02-27T11:59:08","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=235"},"modified":"2018-07-27T12:24:15","modified_gmt":"2018-07-27T10:24:15","slug":"lead-generation-come-acquisire-nuovi-clienti-online","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/lead-generation-come-acquisire-nuovi-clienti-online\/","title":{"rendered":"Lead Generation: come acquisire nuovi clienti online"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/online-lead-generation-campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-236\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/online-lead-generation-campaign.jpg\" alt=\"online-lead-generation-campaign\" width=\"580\" height=\"240\" srcset=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/online-lead-generation-campaign-300x125.jpg 300w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/online-lead-generation-campaign-500x208.jpg 500w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/online-lead-generation-campaign-200x83.jpg 200w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>Per <a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/performance\/performance-marketing\/\"><strong>lead generation<\/strong><\/a> si intende la generazione, attraverso determinate strategie di marketing, di <strong>contatti commerciali profilati<\/strong> con il business di riferimento.\u00a0I lead non sono altro che utenti (o aziende) potenzialmente interessati ad un determinato prodotto o servizio che hanno compilato un form di registrazione dati (<a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/cose-una-landing-page\/\">landing page<\/a>) in\u00a0modo da essere costantemente informati su tale prodotto o servizio e contattati per un follow up commerciale.<\/p>\n<p><!--more-->Uno dei principali vantaggi della lead generation \u00e8 sicuramente il<strong> rapporto qualit\u00e0-prezzo<\/strong> ed i metodi di lead generation sono molteplici: una di queste \u00e8 sicuramente l\u2019<strong><a target=\"_blank\" href=\"http:\/\/www.advantevenio.it\/dem\/index.php\" target=\"_blank\" rel=\"noopener\">email marketing<\/a><\/strong>\u00a0che, mediante l\u2019invio di DEM su target profilati, garantisce un ROI elevato, al quale si affiancano strumenti come Google Adwords, Facebook Ads e la Display Advertising.<\/p>\n<p>Ma quali sono gli <strong>obiettivi<\/strong> principali di una campagna di lead generation?<\/p>\n<p>Vari e molteplici: dall\u2019alimentare un database con nuovi utenti in target, al supportare la promozione di un evento o un lancio di un prodotto o servizio, dall\u2019ottenere prospect qualificati per attivit\u00e0 di new business per arrivare al raccogliere informazioni o opinioni di consumatori attraverso ricerche di mercato.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Per lead generation si intende la generazione, attraverso determinate strategie di marketing, di contatti commerciali profilati con il business di riferimento.\u00a0I lead non sono altro che utenti (o aziende) potenzialmente interessati ad un determinato prodotto o servizio che hanno compilato&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1449],"tags":[1111,1116,1122],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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