{"id":230,"date":"2014-02-25T08:47:12","date_gmt":"2014-02-25T08:47:12","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=230"},"modified":"2018-07-27T12:27:02","modified_gmt":"2018-07-27T10:27:02","slug":"continua-la-crescita-del-mobile-commerce","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/","title":{"rendered":"Continua la crescita del mobile commerce"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/mobile-commerce.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-231\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/mobile-commerce-1024x741.jpg\" alt=\"mobile-commerce\" width=\"580\" height=\"390\" \/><\/a><\/p>\n<p><strong>Gli utenti acquistano sempre di pi\u00f9 in mobilit\u00e0<\/strong>, attraverso dispositivi portatili come smartphone e tablet. Tendenza confermata dai dati dell\u2019Osservatorio eCommerce B2C di Netcomm e School of Management del Politecnico di Milano, che mostrano come questo trend sia cresciuto e abbia <strong>raggiunto nel 2013 il 13% degli acquisti effettuati online<\/strong>, dato che nei prossimi mesi non potr\u00e0 che aumentare ulteriormente.<\/p>\n<p><!--more-->Questo grazie ad una diffusione sempre pi\u00f9 estesa dei <a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/tag\/mobile\/\">dispositivi mobile<\/a>, utilizzati dagli utenti nell\u2019arco di tutta la giornata per compiere diverse azioni, come controllare la posta, informarsi sulle ultime notizie, chattare o messaggiare con amici e, appunto, acquistare prodotti.<\/p>\n<p>Ma come vengono utilizzati i due strumenti nel flusso d\u2019acquisto?<strong> Lo smartphone soprattutto per informarsi<\/strong> sulle varie offerte presenti nel mercato, per poi passare al<strong> tablet per concludere la transazione<\/strong>, soprattutto per una maggiore facilit\u00e0 visiva nel portare a termine l\u2019acquisto.<\/p>\n<p>Secondo una ricerca di myThings, societ\u00e0 che opera nel settore dell\u2019advertising programmatico, la componente mobile aggiunta al retargeting mix <strong>genera un incremento del 18% nelle vendite<\/strong> generate dall&#8217;azione di retargeting, un <strong>incremento del 46% nel tasso di click (CTR)<\/strong> e una diminuzione del 37% nel costo per click ottimizzato (eCPC).<\/p>\n<p>Dati che sottolineano con forti la necessit\u00e0 di una strategia mobile anche nell\u2019<a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/loyalty\/email-marketing-e-marketing-automation\/\">email marketing<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gli utenti acquistano sempre di pi\u00f9 in mobilit\u00e0, attraverso dispositivi portatili come smartphone e tablet. Tendenza confermata dai dati dell\u2019Osservatorio eCommerce B2C di Netcomm e School of Management del Politecnico di Milano, che mostrano come questo trend sia cresciuto e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1262],"tags":[1114,1116,1126],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Continua la crescita del mobile commerce - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continua la crescita del mobile commerce - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Gli utenti acquistano sempre di pi\u00f9 in mobilit\u00e0, attraverso dispositivi portatili come smartphone e tablet. Tendenza confermata dai dati dell\u2019Osservatorio eCommerce B2C di Netcomm e School of Management del Politecnico di Milano, che mostrano come questo trend sia cresciuto e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-25T08:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T10:27:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/mobile-commerce1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/\",\"name\":\"Continua la crescita del mobile commerce - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2014-02-25T08:47:12+00:00\",\"dateModified\":\"2018-07-27T10:27:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Continua la crescita del mobile commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Continua la crescita del mobile commerce - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/","og_locale":"it_IT","og_type":"article","og_title":"Continua la crescita del mobile commerce - Antevenio","og_description":"Gli utenti acquistano sempre di pi\u00f9 in mobilit\u00e0, attraverso dispositivi portatili come smartphone e tablet. Tendenza confermata dai dati dell\u2019Osservatorio eCommerce B2C di Netcomm e School of Management del Politecnico di Milano, che mostrano come questo trend sia cresciuto e...","og_url":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/","og_site_name":"Antevenio","article_published_time":"2014-02-25T08:47:12+00:00","article_modified_time":"2018-07-27T10:27:02+00:00","og_image":[{"width":700,"height":507,"url":"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/mobile-commerce1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/","url":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/","name":"Continua la crescita del mobile commerce - Antevenio","isPartOf":{"@id":"https:\/\/www.antevenio.com\/it\/#website"},"datePublished":"2014-02-25T08:47:12+00:00","dateModified":"2018-07-27T10:27:02+00:00","author":{"@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2"},"breadcrumb":{"@id":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.antevenio.com\/it\/blog\/continua-la-crescita-del-mobile-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.antevenio.com\/it\/"},{"@type":"ListItem","position":2,"name":"Continua la crescita del mobile commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.antevenio.com\/it\/#website","url":"https:\/\/www.antevenio.com\/it\/","name":"Antevenio","description":"Marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.antevenio.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2","name":"admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/230"}],"collection":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":2,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":13488,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/230\/revisions\/13488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media\/7705"}],"wp:attachment":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}