{"id":221,"date":"2014-02-20T09:42:56","date_gmt":"2014-02-20T09:42:56","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=221"},"modified":"2018-05-03T18:17:49","modified_gmt":"2018-05-03T16:17:49","slug":"click-through-rate-ctr-cose-e-come-funziona","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/","title":{"rendered":"Click through rate (CTR): cos&#8217;\u00e8 e come funziona"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/CTR-click-through-rate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/02\/CTR-click-through-rate.jpg\" alt=\"CTR-click-through-rate\" width=\"580\" height=\"350\" \/><\/a><\/p>\n<p>Il <strong>click-through rate<\/strong> (o CTR), ovvero percentuale di clic (in italiano), \u00e8 il tasso che misura l\u2019efficacia di una campagna pubblicitaria online e <strong>misura il rapporto tra impressions erogate e clic ricevuti<\/strong>.<\/p>\n<p><!--more-->Per fare un esempio:<\/p>\n<p><em>[10 (numero di clic ricevuti) \/ 100 ( numero di impressions) ] x 100 = 10 %<\/em><\/p>\n<p>Significa che l\u2019annuncio o campagna pubblicitaria \u00e8 stata cliccata dal 10% delle persone che l\u2019hanno vista.<\/p>\n<p>E\u2019 un indicatore<strong> fondamentale per ogni campagna pubblicitaria<\/strong>, che sia una <a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/\" target=\"_blank\" rel=\"noopener\">DEM o una newsletter<\/a>, una campagna banner o una campagna di video advertising.<\/p>\n<p>I principali fattori che possono influenzare la percentuale di clic di una campagna pubblicitaria sono sicuramente <strong>l\u2019appeal dell\u2019offerta<\/strong>, il <strong>contenuto del messaggio<\/strong> pubblicitario, la <strong>posizione dell\u2019annuncio<\/strong> all\u2019interno della pagina, la <strong>convivenza con altri contenuti<\/strong> all\u2019interno della pagina e la <strong>profilazione dell\u2019utenza<\/strong> alla quale viene mostrato l\u2019annuncio o inviata la <a target=\"_blank\" href=\"http:\/\/www.antevenio.it\/blog\/dem-e-newsletter-quali-sono-le-differenze\/\" target=\"_blank\" rel=\"noopener\">DEM<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Il click-through rate (o CTR), ovvero percentuale di clic (in italiano), \u00e8 il tasso che misura l\u2019efficacia di una campagna pubblicitaria online e misura il rapporto tra impressions erogate e clic ricevuti.<\/p>\n","protected":false},"author":1,"featured_media":7713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1262],"tags":[1109,1111,1116,1127],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Click through rate (CTR): cos&#039;\u00e8 e come funziona - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click through rate (CTR): cos&#039;\u00e8 e come funziona - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Il click-through rate (o CTR), ovvero percentuale di clic (in italiano), \u00e8 il tasso che misura l\u2019efficacia di una campagna pubblicitaria online e misura il rapporto tra impressions erogate e clic ricevuti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-20T09:42:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-03T16:17:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/CTR-click-through-rate1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/\",\"name\":\"Click through rate (CTR): cos'\u00e8 e come funziona - Antevenio\",\"isPartOf\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\"},\"datePublished\":\"2014-02-20T09:42:56+00:00\",\"dateModified\":\"2018-05-03T16:17:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.antevenio.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Click through rate (CTR): cos&#8217;\u00e8 e come funziona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#website\",\"url\":\"https:\/\/www.antevenio.com\/it\/\",\"name\":\"Antevenio\",\"description\":\"Marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.antevenio.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Click through rate (CTR): cos'\u00e8 e come funziona - Antevenio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/","og_locale":"it_IT","og_type":"article","og_title":"Click through rate (CTR): cos'\u00e8 e come funziona - Antevenio","og_description":"Il click-through rate (o CTR), ovvero percentuale di clic (in italiano), \u00e8 il tasso che misura l\u2019efficacia di una campagna pubblicitaria online e misura il rapporto tra impressions erogate e clic ricevuti.","og_url":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/","og_site_name":"Antevenio","article_published_time":"2014-02-20T09:42:56+00:00","article_modified_time":"2018-05-03T16:17:49+00:00","og_image":[{"width":620,"height":363,"url":"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/02\/CTR-click-through-rate1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/","url":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/","name":"Click through rate (CTR): cos'\u00e8 e come funziona - Antevenio","isPartOf":{"@id":"https:\/\/www.antevenio.com\/it\/#website"},"datePublished":"2014-02-20T09:42:56+00:00","dateModified":"2018-05-03T16:17:49+00:00","author":{"@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2"},"breadcrumb":{"@id":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.antevenio.com\/it\/blog\/click-through-rate-ctr-cose-e-come-funziona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.antevenio.com\/it\/"},{"@type":"ListItem","position":2,"name":"Click through rate (CTR): cos&#8217;\u00e8 e come funziona"}]},{"@type":"WebSite","@id":"https:\/\/www.antevenio.com\/it\/#website","url":"https:\/\/www.antevenio.com\/it\/","name":"Antevenio","description":"Marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.antevenio.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/84bcbd509ca9362a35911758b79aabf2","name":"admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.antevenio.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31def2ff8855855315cc8ef3598677b9?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.antevenio.com\/it\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/221"}],"collection":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":1,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":12186,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/posts\/221\/revisions\/12186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media\/7713"}],"wp:attachment":[{"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antevenio.com\/it\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}