{"id":171,"date":"2014-01-31T08:48:43","date_gmt":"2014-01-31T08:48:43","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=171"},"modified":"2018-07-27T12:29:54","modified_gmt":"2018-07-27T10:29:54","slug":"lemail-marketing-meglio-di-facebook-e-twitter","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/","title":{"rendered":"L\u2019Email Marketing? Meglio di Facebook e Twitter"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/01\/email-marketing-ricerca.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-175\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/01\/email-marketing-ricerca-1024x634.png\" alt=\"email-marketing-ricerca\" width=\"580\" height=\"340\" \/><\/a><\/p>\n<p>Una <a target=\"_blank\" href=\"http:\/\/www.mckinsey.com\/insights\/marketing_sales\/why_marketers_should_keep_sending_you_emails\" target=\"_blank\" rel=\"noopener\">ricerca condotta da McKinsey &amp; Co<\/a>, nota societ\u00e0 di consulenza direzionale e manageriale, ha confermato quanto <strong>l\u2019email marketing sia ancora pi\u00f9 efficace per acquisire clienti rispetto ai social media<\/strong>.<\/p>\n<p><!--more-->I risultati mostrano difatti come l\u2019utilizzo della posta elettronica sia circa <strong>40 volte pi\u00f9 redditizio in ottica di acquisizione clienti<\/strong> rispetto a Facebook e Twitter assieme, che rimangono comunque strumenti strategicamente importanti per il marketing.<\/p>\n<p>Questo perch\u00e9, sempre secondo McKinsey &amp; Co, la quasi totalit\u00e0 degli utenti che hanno una connessione internet continua ad utilizzare quotidianamente la mail ed il\u00a0tasso\u00a0di successo per le mail che spingono agli acquisti \u00e8 <strong>fino a 3 volte maggiore\u00a0rispetto alle campagne sui social media<\/strong>, vantando inoltre un\u00a0<strong>valore medio degli acquisti\u00a0effettuati pi\u00f9 alto del 17%<\/strong>.<\/p>\n<p>La ricerca sottolinea inoltre quanto sia fondamentale ottimizzare la propria strategia di <a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/loyalty\/email-marketing-e-marketing-automation\/\">email marketing<\/a> puntando molto sui <strong>contenuti<\/strong>, che devono essere il pi\u00f9 possibile personalizzati rispetto al target che si vuole raggiungere e porre particolare attenzione alla possibile consultazione anche in mobilit\u00e0, in quanto <strong>quasi il 45% delle email vengono ormai lette da un dispositivo mobile<\/strong>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Una ricerca condotta da McKinsey &amp; Co, nota societ\u00e0 di consulenza direzionale e manageriale, ha confermato quanto l\u2019email marketing sia ancora pi\u00f9 efficace per acquisire clienti rispetto ai social media.<\/p>\n","protected":false},"author":1,"featured_media":7726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1447],"tags":[1116,1117,1125,1126,1139,1145],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Email Marketing? Meglio di Facebook e Twitter - Antevenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Email Marketing? Meglio di Facebook e Twitter - Antevenio\" \/>\n<meta property=\"og:description\" content=\"Una ricerca condotta da McKinsey &amp; Co, nota societ\u00e0 di consulenza direzionale e manageriale, ha confermato quanto l\u2019email marketing sia ancora pi\u00f9 efficace per acquisire clienti rispetto ai social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Antevenio\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-31T08:48:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T10:29:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/01\/email-marketing-ricerca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/\",\"url\":\"https:\/\/www.antevenio.com\/it\/blog\/lemail-marketing-meglio-di-facebook-e-twitter\/\",\"name\":\"L\u2019Email Marketing? 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