{"id":150,"date":"2014-01-24T09:22:15","date_gmt":"2014-01-24T09:22:15","guid":{"rendered":"http:\/\/www.antevenio.it\/blog\/?p=150"},"modified":"2018-07-27T12:31:03","modified_gmt":"2018-07-27T10:31:03","slug":"cosa-si-intende-per-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.antevenio.com\/it\/blog\/cosa-si-intende-per-direct-marketing\/","title":{"rendered":"Cosa si intende per Direct Marketing ?"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p><a target=\"_blank\" ref=\"magnificPopup\" href=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/01\/direct-marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-151\" src=\"http:\/\/www.antevenio.it\/wp-content\/uploads\/2014\/01\/direct-marketing.png\" alt=\"direct marketing\" width=\"580\" height=\"230\" srcset=\"https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/01\/direct-marketing-300x120.png 300w, https:\/\/www.antevenio.com\/it\/wp-content\/uploads\/2014\/01\/direct-marketing-200x80.png 200w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\nPer<strong> Direct Marketing<\/strong> si intende una particolare strategia di comunicazione che si avvale dell\u2019utilizzo di strumenti interattivi e misurabili atti a raggiungere e contattare in modo diretto un <strong>target mirato di utenti<\/strong>, selezionato in base a <strong>particolari interessi<\/strong> identificati in precedenza.<\/p>\n<p><!--more-->E\u2019 una forma pubblicitaria che consente di <strong>ottimizzare i costi di investimento<\/strong> (che risul-tano decisamente inferiori rispetto alla pubblicit\u00e0 tradizionale su stampa, tv e radio) e che permette di dialogare in maniera efficace e diretta con utenti e clienti, <strong> fidelizzandoli<\/strong> e agendo in modo da convincerli ad effettuare un\u2019azione (come comprare un prodotto, iscriversi ad una newsletter, partecipare ad un sondaggio, recarsi al vostro punto vendita, etc.).<\/p>\n<p>Prevede un\u2019effettiva <strong>misurabilit\u00e0 dell\u2019investimento<\/strong> attraverso il monitoring e l\u2019analisi delle azioni svolte dall\u2019utente nelle diversi fasi del processo, dall\u2019iniziale al risultato finale, in modo da poter ottimizzare l\u2019investimento e le azioni volte a raggiungere il risul-tato finale in base.<\/p>\n<p>Rientrano nel Direct Marketing le <strong>comunicazioni commerciali via posta elettronica<\/strong> (e-mail marketing), cellulare (mobile marketing) e posta cartacea (direct mail), oltre che i <strong>servizi di promozione telefonica<\/strong> (telemarketing) ed il <strong>couponing<\/strong>.<\/p>\n<p><strong><a target=\"_blank\" href=\"http:\/\/www.antevenio.it\">Antevenio<\/a> <\/strong>\u00e8 leader nei servizi di Direct Marketing con particolare specializzazione nell\u2019<a target=\"_blank\" href=\"https:\/\/www.antevenio.com\/it\/loyalty\/email-marketing-e-marketing-automation\/\"><strong>email marketing<\/strong><\/a>, nel mobile marketing e nel telemarketing, avendo a disposizione un database di 9,5 milioni di utenti altamente profilati oltre che 2 milioni di fan su Facebook.<\/p>\n<p>Maggiori informazioni <a target=\"_blank\" href=\"http:\/\/www.advantevenio.it\/dem\/index.php\">qui<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Per Direct Marketing si intende una particolare strategia di comunicazione che si avvale dell\u2019utilizzo di strumenti interattivi e misurabili atti a raggiungere e contattare in modo diretto un target mirato di utenti, selezionato in base a particolari interessi identificati in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1262],"tags":[1086,1089,1103,1112],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cosa si intende per Direct Marketing ? 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