permission marketingAntevenio Direct is the Group's unit in charge of marketing permission based databases. Antevenio markets its own databases as well as third party databases. All the user records making up the databases which the Direct unit offers, have been opted in voluntarily through processes that abide the legal requirements on transparency and information, whilst ensuring the quality of the lists.
The combination of all the different lists comprises over 4,000,000 spanish opt in email addresses and 200,000 mobile phone numbers provide the opportunity messages. Antevenio Direct markets that to segment by socio-demographic data, behaviour, origin of list and/or B2B profiles (profession, sector and/or post). • Owned databases • list broker
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