Performance marketing

Performance Marketing meets the advertising needs of brands which advertise on the Internet to boost: online sales, telesales, direct sales or lead generation. Performance Marketing services are usually purchased by setting a price based on a specific goal. The most common payment schemes are Cost Per Lead (CPL), Cost Per Acquisition (CPA) and Cost Per Sale (CPS). In all these cases, the client only pays according to the goals achieved (sales, new clients adquired or prospects) but never according to the audience.

The Antevenio Group has a broad experience in performance marketing, The Antevenio Group subsidiary Centrocom, was the first Spanish company to offer perfomance marketing services on the Network in 1995. Within the Antevenio Group, Centrocom and Netfilia respectively offer a comprehensive Performance Marketing service under the CPL and CPA schemes, and affiliate marketing service under the CPS scheme.

Payment schemes and client solutions.

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)