floating adsPop-up ad, These appear over contents or web pages. These can be: gif, animated, flash, etc. and can be sized: 300x250, 200x200, 250x250.
Pop-under ad, These appear below the browser (of the web page you are visiting) and can be gif, animated, flash, etc. Sizes: 300x250, 200x200, 250x250.
Layer ad, They use different technologies enabling the ad to move across the screen. It may or may not start from an embedded format (pop-up banners are included in this category).
Interstitials, These ads emerge as a full-page to display their message and do not last long, in order to allow the user to reach the targeted site in a few seconds. Also known as Transition ads.
• Standard formats • Video and IP TV formats • Special actions and sponsorships
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