The Antevenio Group is highly specilized in this advertising model, and is a pioneer and leaderin this segment.

A "Lead" is a qualified contact who has shown interest or has expressed decive to purchase a product or service. Centrocom, the group's company specialized in direct response, offers a full service to obtain and convert leads via the Internet.

The service includes:

• Defining a communication and client-arquisition strategy.
• Designing copy and web creativities.
• Integrating in the CPL campaign management tool, afiliación.com.
• Spreading the campaign across the main media and formats with the CPL scheme, only paying for each valid and qualified lead.
• Privileged coverage in the Group's media (Antevenio Media, Antevenio Direct, Centrocom, y Antevenio Comunidades).
• Tracking, monitoring and optimizing the lead campaigns according to the sales and conversion cost previously set.

• Cost per Acquisition (CPA)
• Cost per sales (CPS)