Pay Per Click (CPC) is a very attractive and profitable method used to buy publicity for certain marketing targets. With the CPC method, the advertiser does not pay according to the number of users exposed to the advert, the advertiser is charged according to the number of users actually clicking on the advert and thus showing an interest in visiting the advertiser's web for more information.

Antevenio offers advertisers the chance to contract CPC campaigns. The CPC campaigns of the Antevenio Media Network are available from a minimum price of €0.15 per click. Priorities, in terms of scope and availability of the CPC campaigns, are based on the bids from the different advertisers and the profitability of each campaign. Campaigns hired through the traditional model of payment per banner impression (CPM, Pay Per Thousand) always have a highter priority 

The CPC scheme is ideal for brands and strategies which do not target a deeply segmented audience and do not need to advertise in specific formats or locations for branding purposes. It is also convenient for advertisers who have not set a specific time space to achieve their marketing goals.