The performance marketing division of Antevenio has been generating “leads” for blue chip advertisers for the past 15 years, using all the means available on the web and mobile.
A “lead” is defined as a request for information. It is typically generated through an online form located in a web page, or through a “Clic to Call” phone call. The latter option allows people who browse the web, the opportunity to speak without cost with the advertiser: they just click on a button on the web they are visiting, type their phone number in the “field” and wait for the operator to contact them. In this model, (CPL), payment is linked to the requests for information or the calls received.